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Manager - Social Media
4 weeks ago
About Us:
- At Brand Talk, we specialize in delivering dynamic public relations strategies that build brands, drive media coverage, and create lasting relationships with clients. We are a passionate team dedicated to innovation, creativity, and results, and we're looking for a talented Social Media Manager to help shape and lead the digital voice of our clients across various platforms.
Position Overview:
- We are seeking a strategic and results-driven Social Media Manager to oversee and lead social media strategy for our clients. You will be responsible for developing, implementing, and managing comprehensive social media campaigns that amplify brand messaging, engage audiences, and drive tangible business outcomes. As a leader, you will collaborate closely with internal teams and clients, ensuring that social media efforts are aligned with overall PR and marketing objectives.
Key Responsibilities:
- The Employee, in their role as Social Media Manager for the Firm, shall:
- Assist in Strategy Development: Support the development of social media strategies, ensuring alignment with client objectives and current market trends.
- Manage Day-to-Day Client Interaction: Act as the main point of contact for assigned clients, addressing their queries, providing updates, and ensuring clear communication.
- Campaign Execution & Monitoring: Oversee the day-to-day execution of social media campaigns, including content scheduling, tracking performance, and ensuring on-time delivery of campaign
milestones.
- Content Coordination: Collaborate with the creative and design teams to develop engaging content that aligns with client branding and appeals to target audiences.
- Performance Analysis & Reporting: Track key metrics for social media campaigns, preparing regular performance reports and suggesting improvements to enhance campaign effectiveness.
- Upselling Opportunities: Identify areas within client accounts for potential upselling and cross-selling, contributing to revenue growth.
- Support Client Relationship Building: Work with senior team members to build strong client relationships and address client feedback to ensure satisfaction and retention.
- Market Research: Conduct basic market and competitor research to stay informed of trends and incorporate findings into social media strategies.
- Budget and Resource Coordination: Ensure effective use of resources for campaigns, including managing budgets, tracking expenditures, and coordinating approvals.
- Assist in Team Development: Provide support to team members, collaborating on tasks and sharing insights to foster a productive and growth-oriented team environment.
Qualifications:
- Master's/Bachelor's degree in Communications, Marketing, Social Media, Public Relations, or a related field.
- 4+ years of experience in social media management, with at least 2 years in a managerial role.
- Proven success in creating and managing social media campaigns that drive engagement, traffic, and measurable results.
- Strong understanding of social media platforms, trends, and best practices, with experience in both organic and paid strategies.
- Expertise in analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, or similar) and reporting.
- Excellent written, verbal, and presentation skills, with the ability to communicate effectively with both internal teams and clients.
- Creative mindset with the ability to think strategically and innovatively.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Ability to lead and inspire a team, fostering collaboration and growth.
Preferred Skills:
- Experience with influencer marketing and partnerships.
- Knowledge of SEO and how social media impacts search rankings.
- Previous experience in a public relations or agency environment is a plus.
- Advanced knowledge of design tools (e.g., Canva, Adobe Creative Suite) is a bonus.
