Rosmerta - Digital Social Media Manager

Key Responsibilities:

Strategy Development & Execution:

- Develop, implement, and manage comprehensive social media strategies aligned with overall marketing and business objectives.

- Identify target audiences and create tailored content strategies for each platform (e., Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, YouTube, Pinterest, etc.

- Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain innovative and effective.

Content Creation & Curation:

- Plan, create, and curate engaging, high-quality content (text, image, video, GIFs, stories, reels, etc.) that resonates with our target audience and reflects our brand voice.

- Oversee content calendar planning and scheduling across all social media platforms.

- Collaborate with graphic designers, videographers, and copywriters to produce compelling visual and written content.

Community Management & Engagement:

- Actively monitor, listen to, and engage with our online community across all social media channels.

- Respond to comments, messages, and reviews in a timely and professional manner, fostering positive relationships with followers.

- Identify and engage with influencers, brand advocates, and relevant communities to expand reach and build brand loyalty.

Paid Social Advertising:

- Plan, execute, and optimize paid social media campaigns (e., Facebook Ads, Instagram Ads, LinkedIn Ads) to achieve specific marketing goals (e., lead generation, website traffic, brand awareness).

- Conduct A/B testing, audience segmentation, and budget management for optimal campaign performance.

- Monitor campaign performance and provide regular reports with actionable insights.

Analytics & Reporting:

- Track, analyze, and report on key social media performance metrics (e., reach, impressions, engagement rate, conversion rate, ROI).

- Use social media analytics tools to identify trends, opportunities, and areas for improvement.

- Provide regular insights and recommendations to optimize social media efforts and demonstrate ROI.

Brand Management & Reputation:

- Ensure brand consistency in voice, tone, and visual identity across all social media communications.

- Monitor brand mentions and sentiment, and proactively manage online reputation.

- Develop and implement crisis communication plans for social media as needed.

Cross-functional Collaboration:

- Work closely with marketing, sales, product, and customer service teams to ensure integrated campaigns and consistent messaging.

- Educate internal stakeholders on social media best practices and Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.

- 4-5 years of hands-on experience managing social media for a brand or agency, with a strong portfolio showcasing successful campaigns.

- Proven track record of developing and executing effective social media strategies that drive measurable results.

- In-depth knowledge of various social media platforms, their algorithms, and best practices (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, etc.

- Proficiency in social media management and analytics tools (e., Hootsuite, Sprout Social, Buffer, Google Analytics, native platform insights).

- Demonstrable experience with paid social media advertising platforms (e., Facebook Ads Manager, LinkedIn Campaign Manager).

- Excellent written and verbal communication skills, with a keen eye for detail and strong copywriting abilities.

- Strong understanding of content marketing principles and how they apply to social media.

- Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

- Experience with graphic design tools (e., Canva, Adobe Photoshop, Illustrator) for basic content creation.

- Basic video editing skills.

- Familiarity with SEO principles and how they intersect with social media.

- Experience in [specific industry, if applicable, e., SaaS, E-commerce, B2B].

- Certifications in social media marketing or digital marketing