2. UGC & Performance Creative Lead

1 week ago


Thiruvananthapuram, India BinaryVlue Full time

Company Details:Loominote — a voice-first productivity app that turns spoken thoughts into clear notes, summaries, and action items.Role Overview:We are looking for a multidisciplinary Growth Content & Performance Manager who can own our entire content engine across UGC, social media distribution, brand storytelling, and performance creative. This person will run multi-account social media operations, manage UGC creators at scale, craft high-converting hooks, and collaborate on performance ads that drive growth. They will also own brand communication, landing page clarity, and our core marketing narrative.Key ResponsibilitiesUGC + Influencer ManagementSource and manage UGC creators (bulk deals of 30-60 videos)Oversee content delivery, quality control, and repurposingManage influencer communication, contracts, and timelinesCross-Platform Social Media ManagementOperate multiple social accounts, including TikTok (via VPN), Instagram, Meta, , X, Pinterest, YouTube ShortsBuild a posting engine for consistent cross-platform distributionOptimize for reach, engagement, and follower growthPerformance Creative & AdsDevelop UGC hooks, angles, storyboardsCoordinate with paid media team to test creativesAnalyze creative performance and iterateBrand Communication & StorytellingCreate a clear brand narrative for what we do (Loominote)Improve our landing page storytelling so users instantly understand our valueOwn messaging, positioning, and visual communication across channelsGrowth ExecutionBuild content systems that scaleWork with paid teams to optimize for performanceIdentify new growth opportunities across platforms


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