Digital Marketing Lead

1 week ago

Thiruvananthapuram, India CONNECTING 2 WORK Full time

Responsibilities:

Develop and execute result-driven digital marketing strategies to increase ROI.

Lead, mentor, and manage the digital marketing team to ensure performance and efficiency.

Plan and manage SEO, SEM, PPC, and social media campaigns for lead generation.

Oversee content marketing, email marketing, and influencer collaborations to drive engagement.

Optimize marketing funnels and ad campaigns for better conversion rates.

Monitor and analyze marketing performance using key metrics and KPIs.

Manage paid advertising campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads.

Stay updated with the latest digital marketing trends, tools, and technologies.

Coordinate with developers, designers, and content creators to enhance marketing materials.

Handle marketing automation and CRM tools for effective customer engagement.

Required Skills & Tools:

Digital Advertising: Google Ads, Facebook Ads Manager, LinkedIn Ads

SEO & SEM: Google Search Console, Ahrefs, SEMrush, Moz

Analytics & Reporting: Google Analytics, Google Tag Manager, Data Studio

Social Media Management: Meta Business Suite, LinkedIn, Twitter, YouTube

Email Marketing & Automation: Mailchimp, HubSpot, ActiveCampaign

Marketing Automation & CRM: Zoho CRM, Salesforce, HubSpot

Content Marketing & Copywriting: Blogging, Landing Pages, Ad Copies

Qualifications & Requirements: 

3-5 years of experience in digital marketing, preferably in IT services or SaaS.

Proven track record in lead generation and ROI-driven marketing campaigns.

Strong leadership and team management skills.

Expertise in Google Ads, social media marketing, and SEO strategies.

Experience in running performance-based marketing campaigns.

Knowledge of web and mobile app development industry trends is a plus.

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