Community Lead

4 weeks ago

Bengaluru, Karnataka, India NEWME Full time

About NEWME

We're not here to sell clothes. We're here to shape the culture.

NEWME is India's fastest-growing GenZ fashion brand—fuelled by bold trends, self-expression, and a little bit of extra. Now we're looking for someone who can turn NEWME from a brand people buy into a movement people belong to.

The Mission

Think Apple fanboys. Think Nike Run Club. Think the energy of people who don't just use a brand, they live it. That's the community we want to build at NEWME—and you'll be the one leading it.

What You'll Do

  • Ignite the Tribe → Turn first-time buyers into lifelong fans, and fans into evangelists
  • Design Experiences → Build rituals, events, and digital playgrounds that make people proud to say "I'm NEWME." and #newmeeveryday becomes a rage across the consumers
  • Create Belonging → Launch challenges, ambassador programs, and initiatives that make our community feel like insiders
  • Listen & Shape → Be the voice of the community inside NEWME, shaping product, culture, and storytelling.
  • Scale a Movement → Build systems and playbooks that take our community from hundreds to millions without losing the magic.

Who You Are

  • You don't just "manage communities"—you create cults
  • You understand GenZ because you are part of the culture (IG, Discord, YouTube, Reddit, or wherever the next wave is).
  • You're an idea machine and a doer—you can dream big, but also get things done scrappy and fast
  • Storytelling is your superpower—you can spark pride, belonging, and obsession through words and experiences.
  • You've built communities, led brand activations, or created movements before (bonus), but above all—you're hungry to make something iconic.
  • Minimum of 2-3 years of experience in working with communities or creators would be idea

Why NEWME

  • Build India's first true GenZ fashion cult.
  • Work with a team that's fearless, creative, and obsessed with rewriting the rules.
  • Your work won't be "community management." It'll be community history.

If you've ever dreamed of creating something people tattoo on their bodies, line up for, or proudly rep without being asked—reach out only if this can drive you to build something spectacular and impactful.

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