Relationship Officer

2 days ago

Bengaluru, India GoldenBee Global School Full time

Role Overview:The Relationship Officer will act as the primary point of contact for parents, ensuring a smooth and supportive admissions journey. The role focuses on lead nurturing, parent engagement, service excellence, and maintaining strong relationships that positively influence admissions conversions and long-term loyalty.Key Responsibilities:1. Parent Interaction & CounsellingServe as the first point of contact for walk-in parents, inquiries, and admissions-related queries.Provide clear counselling on programs, curriculum, fee structures, and campus offerings.Assist parents throughout the admissions process to ensure a seamless experience.2. Lead Nurturing & Follow-UpManage and update inquiries in the CRM (Meritto, LeadSquared, Salesforce).Follow up with leads regularly to improve conversions.Build strong rapport with parents and understand their expectations or concerns.3. Relationship ManagementMaintain strong relationships with existing parents to build trust and satisfaction.Handle parent concerns courteously and coordinate with internal teams for resolutions.Support in enhancing parent experience during school visits, events, and orientation sessions.4. Admissions SupportAssist the admissions team in documentation, coordination, and onboarding processes.Track application status, schedule interactions, and ensure timely communication.Maintain accurate student records and data in CRM/system.5. Communication & Service ExcellenceMaintain high-quality communication—phone, email, in-person—with professionalism.Ensure timely responses to parent queries.Represent the school positively in all interactions.6. Reports & CRM ManagementRegularly update the CRM with lead disposition and follow-up notes.Prepare daily/weekly reports on inquiries, follow-ups, and admissions progress.Share insights on parent feedback and concerns with management.Required Skills & Qualifications:1–4 years of experience in customer service, counselling, admissions, or relationship management.Strong communication and interpersonal skills.Warm, empathetic, and service-oriented personality.Familiarity with CRM tools preferred.Ability to manage multiple inquiries with patience and professionalism.Graduate in any discipline.Key Attributes:Positive attitude and parent-centric approach.High ownership and accountability.Energetic, approachable, and solution-driven.Strong follow-up discipline and attention to detail.

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