Creative Lead

2 weeks ago

Gurgaon, Haryana, India Upriver Full time

About the Role:

We are looking for a Creative Lead who will be responsible for developing creative strategies, executing branding initiatives, and managing a creative team. This role involves creating compelling content, designing marketing materials, and crafting brand communication for D2C clients. The ideal candidate should have prior experience in working with brands, managing teams, and developing creative plans of action for clients.

Key Responsibilities

  • Develop creative strategies and content plans for D2C brands across digital and social platforms.
  • Conceptualize and execute marketing campaigns, including ad creatives, social media content, and branding materials.
  • Create high-quality visuals, graphics, and content that align with each brand's unique identity.
  • Work closely with clients to understand their vision and develop a plan of action for their creative needs.
  • Manage and mentor a team of designers, content creators, and strategists.
  • Ensure consistency in brand communication and creative execution across all online platforms.
  • Collaborate with marketing, sales, and social media teams to optimize creative content for engagement and conversions.
  • Stay updated with design trends, content marketing best practices, and platform algorithms.

Requirements

  • 5-8 years of experience in branding, creative direction, or digital content creation.
  • Experience in working with brands, handling client communication, and managing teams.
  • Strong portfolio showcasing design, branding, and content strategy work.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.).
  • Ability to create content, design creatives, and plan brand communication strategies.
  • Excellent project management skills with the ability to juggle multiple projects and deadlines.
  • Strong storytelling, visual communication, and marketing knowledge.

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