Creative Lead
2 weeks ago
At The Sock Street, we're a dynamic, fast-growing B2C startup on a mission to deliver high-quality products that bring joy and satisfaction to our customers. From stylish, premium offerings to an ever-expanding range of socks, our goal is to create memorable experiences through exceptional design, engaging content, and innovative marketing. We're looking for a passionate Creative Lead who can elevate our brand's visual storytelling and drive our creative vision forward.
What You'll Do:
As the Creative Lead, you'll be responsible for overseeing and executing all aspects of our creative output, ensuring our brand's identity is represented across all touchpoints. Your Key responsibilities will include:
- Design Direction: Lead the design of digital and offline materials, including website assets, social media graphics, promotional campaigns, product packaging, and more.
- Photoshoot Coordination: Plan and oversee photoshoots to create visually appealing, high-quality imagery that resonates with our audience and showcases our products.
- Content Creation: Develop creative concepts and content that align with our brand voice. From writing captions to crafting blogs or email copy, you'll ensure all content is engaging, on-brand, and enhances customer experience.
- Social Media Strategy: Work closely with the marketing team to strategize, execute, and manage our social media presence. This includes creating visuals, drafting posts, and ensuring consistent branding across all platforms (Instagram, Facebook, Twitter, etc.).
- Campaign Execution: Drive creative campaigns and seasonal content that engages our community, promotes our products, and strengthens brand loyalty.
- Brand Consistency: Ensure all creative work is aligned with our brand guidelines and maintains a consistent visual identity across channels.
- Collaborative Leadership: Work cross-functionally with marketing, product, and sales teams to develop creative concepts that support business objectives.
What We're Looking For:
We're looking for someone who is:
- Highly Creative & Strategic: You can generate bold, original ideas and then bring them to life through design, content, and media.
- Visual Storyteller: A strong eye for design, composition, and aesthetics. You understand the power of visuals and how to craft compelling stories through imagery and content.
- Content Enthusiast: Comfortable with content creation, from writing social media copy to scripting video content.
- Experienced in Social Media: You know how to create engaging, platform-specific content that sparks conversation and drives growth.
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