Creative Manager
4 weeks ago
Our e-commerce platform is our largest channel, and we're looking for a Creative Manager to continue to drive hyper growth and deliver industry-leading narratives, and brand and shopping experiences.
Andamen is part of the Impulse Group, one of India's leading fashion supply chain companies.
Impulse provides comprehensive design-to-delivery supply chain services to a global fashion brands and retailers including ASOS, SuperDry, Next, Paul Smith, Shinsegae (Samsung Group), Walmart, Amazon, Myntra. The product categories include apparel, accessories, footwear, leather garments, home furnishings, costume jewellery and hard goods. Founded in 1982, Impulse has over 400 employees across India, Bangladesh, UK, Korea, USA, Canada.
DescriptionAs a bridge-to-luxury menswear brand, we operate at the highest levels of refinement, sophistication, and originality. Every design, word, and visual must embody a sense of elevated craftsmanship, restraint, and enduring style.
This role is for those who thrive at the intersection of
artistic brilliance and commercial impact —who understand that true creative excellence is measured by both: aesthetic brilliance, and the ability to shape perception, drive engagement, and fuel business growth.
As our
Creative Manager , you will be responsible for
brand positioning and storytelling, collection positioning, digital creatives, and packaging , ensuring every touchpoint upholds our distinct identity while delivering measurable results.
This role is
highly creative and strategic, and also execution-focused.
It
sits at the intersection of brand, business, and digital growth.
Key ResponsibilitiesCreative strategy and executionDefine and refine the positioning of
seasonal collections, hero products, and core categoriesDevelop
brand narrative and product messaging frameworks
that drive both aspiration and conversion across performance marketing, CRM, social, and onsite assets. Ideate A/B tests based on data and creative insights to optimize assets for business impactIdentify
top-performing creative hooks, messaging frameworks, and psychological triggers
to increase first-time conversionsDesign
creative frameworks for customer lifecycle journeys
(welcome series, post-purchase nurturing, win-back strategies) and enhance personalization and segmentation strategies in CRM creativesDrive
UGC & community engagement, influencer & brand ambassador programs
to leverage trust-based social commerce and strengthen organic advocacy and referralsEvolve
branding collaterals and packaging
to enhance the product unboxing experience, brand narrative, and repeat purchase intent
Team leadershipManage and mentor a team of graphic designers, copywriters, and motion designersBuild efficient workflows for briefings, approvals, and asset managementFoster a culture of creative excellence, innovation, and refinement, pushing visual storytelling boundaries and data-driven creative performanceWork closely with Brand, Growth, E-commerce, CRM teams, and external creative partners to translate business needs into compelling creative strategies
Key Qualifications5-8 years of experience in a fashion, luxury, or high-growth D2C brandDeep expertise in brand positioning, digital creative strategy, and luxury aestheticsMastery of paid ad creative best practices to optimize CTR & ROASProven ability to blend creative storytelling with business objectivesStrong branding & packaging sensibility, with an understanding of premium materials, typography, and tactile experiencesHands-on proficiency in Adobe Creative Suite (Photoshop, Illustrator), Figma, and motion graphics (a plus)A data-driven mindset with the ability to analyze creative performance and iterateExperience in leading creative teams and managing external partners
Why Join Us?Opportunity to shape the creative strategy of a India's leading bridge to luxury menswear brandCollaborative work culture with ample room for innovation and creative independenceA role that is equal parts creatively fulfilling and commercially impactfulWe are making some of the most exciting product in the Indian men's fashion landscape and are looking to craft the most enriching and authentic storytelling and brand experiences in the consumer space
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