Social Media Marketing Specialist

2 weeks ago


Surat, India Soho Tiger Full time

Do you have a passion for fashion and an eye for social media trends?

Are you excited about driving brand engagement and creating captivating online content?

Do you want to help shape a growing brand’s digital presence and make an impact in the e-commerce world?

We’re looking for a dynamic Social Media Manager to join our team and take our brand to new heights


Why This Role is Perfect for You:

  • Creative Freedom: Bring your innovative ideas to life and shape our brand’s online presence with engaging content.
  • Impactful Work: Play a crucial role in driving brand awareness and audience engagement across various social media platforms.
  • Fast-Paced Environment: Thrive in a dynamic setting where your creativity and strategic thinking will shine.
  • Career Growth: Be part of a forward-thinking company with opportunities for professional development and advancement.


What You’ll Do:

  • Develop Strategies: Create and execute a comprehensive social media strategy that aligns with our brand objectives and targets key audience segments.
  • Craft Content: Design compelling content for Facebook, Instagram, Twitter, , and TikTok to capture and engage our audience.
  • Manage Accounts: Oversee day-to-day social media operations, including scheduling posts, responding to comments, and engaging with followers.
  • Build Community: Foster and nurture our social media communities, creating two-way dialogues and enhancing brand loyalty.
  • Create and Coordinate: Follow our monthly calendar, plan and coordinate photo/video shoots, and create always-on content.
  • Collaborate: Work with the marketing team and influencers to align social media campaigns with overall marketing goals and manage influencer relationships.
  • Analyze Performance: Track and report on social media metrics, offering data-driven insights and recommendations for optimization.


What We’re Looking For:

  • Qualifications: Bachelor’s degree in marketing, communications, fashion design, or a related field.
  • Experience: At least 1 year of proven experience in social media management or a similar role.
  • Skills: Proficiency in content creation, strong communication skills, and familiarity with social media platforms and best practices.
  • Creative Flair: Ability to think creatively and stay ahead of trends, with a keen eye for fashion and visual storytelling.
  • Organizational Abilities: Excellent time management and multitasking skills to handle various tasks and deadlines effectively.
  • Collaboration: Experience working with cross-functional teams and external partners to ensure cohesive content execution.


Desired Qualifications:

  • Experience in D2C: 2-3 years managing social media for a direct-to-consumer brand, preferably in the fashion or jewellery industry (good to have) 
  • Strategic Insight: Demonstrated ability to develop and execute social media strategies and manage influencer relationships.
  • Content Creation: Experience in planning photo shoots and creating engaging visual content.
  • Analytics Proficiency: Ability to use social media analytics tools to track performance and optimize strategies.


Role: This is a Work from Office, 6 Days, Full-Time role based out of Hyderabad. Relocation support is provided.


About Us: Soho Tiger Jewellery is an emerging direct-to-consumer (D2C) brand transforming the silver jewellery industry. With a focus on high-quality, stylish, and versatile pieces, we are committed to making elegant jewellery accessible and affordable. Join us as we redefine the e-commerce landscape and elevate our brand’s online presence



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