Lead - Category Management & Brand Management - Fashion Business

3 weeks ago


Bengaluru, Karnataka, India Fortune Consultants Full time

Lead - Category & Brand - Fashion In-depth analysis of assortment, pricing, competitor analysis, and various other market information

- Understand and follow trends in marketing, media, market research, fashion, consumer and the Digital-Social domain to execute best practices

- Develop and monitor the approved calendar of events.

- Design and coordinate brand campaigns and all kind of visibility - Television/Online and in-store presence.

- Responsible for design and production of media content.

- Responsible to build tactical promotions for trade and consumer, and to drive it's success metrics

- Conduct marketing research to support any required project

- Develop and launch product packaging designs/artwork, new Season Catalogue images and content

- Establish, monitor and streamline brand budgets to meet brand KPIs, in alignment with the operating environment

- Find opportunities to maximize the profitability of the business

- Work with multiple stakeholders - agency partners, internal and external Requirements:

- Prior experience with Brand Management in Retail and Fashion, or with an advertising agency background

- Strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers - comfort with data and creative

- Work with agility and be comfortable with volatility and ambiguity

- Strong interpersonal skills and can build relationships with and influence stakeholders.

- Excellent communicator and creative thinker, team player

- Organized and able to juggle multiple priorities and deliverables.

- Ability to initiate projects, take ownership and influence for impact

- Be a passionate brand custodian

(ref:iimjobs.com)
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