Marketing Director

2 weeks ago

Gurugram, India NIIT Full time

About the company:


At NIIT, we’re transforming the way the world learns, for the better. That’s why the world’s best run learning functions across the globe trust us with their learning and talent. Since 1981, we have helped leading companies transform their learning ecosystems while increasing the business value of learning. Our comprehensive, high impact managed learning solutions weave together the best of learning theory, technology, operations, and services to enable a thriving workforce.


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Role: Deputy General Manager, Marketing – NIIT India, Gurgaon


Description

The Deputy General Manager, Marketing will be an integral member of our global marketing team. The position is based in India at our Gurgaon office and will report to the Vice President of Global Marketing based in the United States. The profile requires the person to manage the India marketing team and work in a fast-paced, globally distributed, and diverse environment.


Key Responsibilities:

Strategically manage B2B demand and lead generation campaigns across channels to meet pipeline goals.

Develop targeted, account-based marketing campaigns - driving high quality marketing qualified leads through effective messaging

Detailed, timely and accurate execution of campaigns to identified audiences and databases

Define and manage the integrated campaign calendar and work cross-functionally with internal teams to ensure timely execution of all deliverables

Track results against goals (MQL, SAL, SQL) and measure campaign effectiveness and optimize messaging, channels and spend accordingly

Build relationships and work closely with internal teams to understand the market and core offerings of NIIT

Manage a team of campaign, performance marketing, and content specialists.

Collaborate with sales team to deliver targeted campaigns


Key Skills and Qualifications

At least 8-12 years of core marketing experience.

Thorough knowledge and experience of platforms like HubSpot, Marketo or Eloqua and the ability to work and execute campaigns independently on these platforms.

Strong writing skills and the ability to intelligently craft content and effective messaging in real-time. Excellent verbal and written communication skills.

Experience building and managing result-oriented campaigns for marketing. Prior experience in a B2B learning outsourcing company will be a big plus.

Ability to understand the market and target audience with prior knowledge of Account Based Marketing

Proficiency in Digital Marketing and Digital Marketing Technology and Analytics. Strong technical understanding of digital marketing which enables the individual to manage teams. Strong knowledge of SEO, SEM and Google analytics will be given preference.

Strong knowledge of building website landing pages and implementing web analytics. Experience using and editing HTML5 will be an added plus.

Ability to work with a designer to create content for multiple channels – short videos, slideshows, blogs, snapshots for the website, blogs, email campaigns and social media channels

Active on social media - Proficient in social media campaigns including Twitter, Linked In, and Facebook.

Ability to multi-task and remain organized in a fast-paced environment.

Strong computer skills including Microsoft Office Suite (Word, Excel, and PowerPoint).

Discipline and Commitment to deliver excellent quality based on international marketing standards.

Strong project and campaign management skills.

Experience in market research and content curation and present into meaningful reports, articles, and blogs for internal and external project communications

Excellent reporting and tracking skills

Disciplined approach to managing teams and charting a growth path for the team.

Exceptional relationship skills


Education

A bachelor’s degree in marketing, business, communication or other related field or equivalent experience. An MBA is preferred but relevant work experience will be given a higher preference.


Experience

8-12 years’ experience


NIIT is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

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