Associate Marketing Director

2 weeks ago


Gurugram, India DealShare Full time

Purpose of Role:


The incumbent would be responsible for working on Martech tools across marketing attribution, engagement, communication, analytics



Reporting and location


Incumbent will be reporting into the Director – Marketing and will be based out of Gurgaon Location


Key Roles and Responsibilities:

8-12 years of experience of working on martech tools across marketing attribution, engagement, communication, analytics etc


Deep experience in working on marketing communication and engagement tools like Clevertap and Moengage. Should be able to work on customer journeys, segments, customer funnels etc


Deep understanding of marketing attribution platforms like Appsflyers for increasing marketing efficiency through different digital media platforms.


Adept in marketing analytics with platforms like Google Analytics, Mixpanel to draw insights related to user behaviour on the app.


Generate insights using data analytics for different communication channels performance like whatsapp marketing, sms, RCS, push notifications etc to drive channel efficiency and optimization.


Someone having worked in online commerce, quick commerce, fmcg, retail with marketing analytics experience will be preferred.



Interactions:

Internal Stakeholders: Marketing, GD, Category etc

External Stakeholders: Marketing Vendors



Travel Frequency: As per the business requirement.



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