Brand & Social Growth Manager - Content platform

4 days ago

New Delhi, India Swarna Bharat TV Full time

About Swarna Bharat TVSwarna Bharat TV is a mission-led creative platform telling precise, high-quality stories on Bharat’s history, culture, spirituality, and knowledge systems. Our YouTube channel is live with RashtraGaatha, and we’re rolling out twelve original shows—animated series, on-field documentaries, studio formats, and feature specials. We pair research-first writing with cinematic craft, and we’re preparing our originals for wider distribution, including OTT.The Role (mid-level, hands-on)Own brand voice + daily growth across YouTube & Instagram (plus FB/X/LinkedIn). You will set lightweight brand rails, plan the calendar, turn concepts & trends into posts, make Shorts/Reels/carousels, write hook-first titles/captions, manage community (incl. WA/Telegram), run small experiments (A/Bs/micro-ads), and report one analytics-driven change each week—working directly with the Founder.What you’ll own- Brand rails: tone guide, reusable visual kits with the designer (fonts/colors/post templates). - Calendar & creation: weekly schedule for YT Community/Shorts + IG; cut/caption Shorts; coordinate carousels/creatives. - Packaging & SEO: titles, descriptions, tags, playlists, end screens; copy banks and hashtag sets. - Growth experiments: run A/Bs on title/caption/thumbnail/timing; plan ₹500–₹1k micro-ad tests (YT/Meta) when needed. - Analytics & reporting: CTR, first-minute signals, watch time, saves/shares; simple Looker/Sheet dashboard; one change weekly. - Community: first-hour replies, daily sweeps, polls, and WhatsApp/Telegram updates; clear escalation rules. - Collaboration: Mon Content Room, Wed Edit + Thumb Board, Fri Analytics with Founder, Senior Editor & Designer.Must-haves- 2–5 yrs in social for a content brand/creator (YouTube + Instagram required). - Strong hooks/copy; clean English (Hinglish ok for captions). - Can cut/caption Shorts (CapCut/Premiere/Resolve—any one). - Comfortable with YouTube Studio & IG Insights; basic Sheets/Looker; organised; on-site in Vashi.Nice-to-haves- Canva/Photoshop basics; UTM/playlists/pin strategy; simple Meta Ads Manager. - Experience with ShareChat/Moj/WhatsApp Channels; micro-influencer outreach. - Interest in Indian history/culture; comfort reading Hindi sources.How to applyLinkedIn apply or email hr@swarnabharat.tvwith:- Links to pages you’ve managed (state your role) - 3 post links you wrote + 1–2 lines on why they worked - Subject: Brand & Social Growth Manager — Swarna Bharat TV (Vashi) - Shortlisted candidates get a brief task before the interview.

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