Marketing Communications Specialist

2 weeks ago

Mumbai, India Eaglehires HR Solutions Pvt Ltd Full time

Hi, We are hiring for one of our client a manufacturing industry based in Mumbai. Job Title : Marketing Communication Specialist Experience : 2 years Location : Mumbai Job Description : Optimize, execute & measure various marketing campaigns across social media channels and Google by liaising with the digital marketing agencies Draft & craft the right communication using inhouse / external graphic team as the need may be Generate performance report to review & evaluate next steps Schedule & execute Webinars in coordination with product team to pull max relevant attendees from specific TG • Identify new platforms / apps (Eg : Whatsapp) to engage relevant TG • Build, manage & improvise Database to create wider reach • Manage the Website (update content, etc.) & Intranet (update content, find innovative ways to encourage employees engage more on Intranet, etc.)• Manage digital & print versions of assets for new products & manage distribution of the same further to distributors • Make conceptual videos of products as & when required (Eg : Testimonials, application, etc.) with the help of inhouse or external resource • Maintain regular communication with distributors to support them with any marketing activity & to ensure their support and participation for maximum reach of the campaigns • Monitor activities of other brands to evaluate current trends • Identify relevant event (exhibition, seminar, conference, etc.) & execute them smoothly • Co-ordinate and understand requirement of internal team to support them with suitable sales & marketing tools • Be owner of your KPIs to help Marketing department achieve overall growth & goals Who you are (experience) : • You are excellent in verbal and written English communication and presentation skills with an ability to clearly articulate and express complex marketing ideas to a wide range of people and groups at various levels • You smoothly manage Google Ads, Facebook, LinkedIn, Twitter, Instagram, Email campaign, etc. to reach right Target Group (Programmatic on different metrics like CPC, CPT, CPM and CTRs) (Fluent in reading and interpreting Google Analytics Data)• Well skilled to identify and implement content marketing ideas that will help generate better visibility • You have been part of execution of various physical events (Exhibitions, Conferences, Workshops, etc.)• You have good understanding of Webinar platform to organize online events • Person with proficiency in Word, Excel, Power Point and Outlook • You have fair understanding of Lead management system (CRM) (generate, nurture & convert into opportunity) to support Database Management activity • You are a team player who extends help to share overall workload of the team as & when required while simultaneously managing your own deliverables / KPIs • You are ready to travel as & when required to other cities / countries for work

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