Virtusa - Marketo & MS Dynamics 365 Developer

2 weeks ago

Hyderabad, India hirist.tech Full time

Note : If shortlisted, you will be invited for initial rounds on 8th November'25 (Saturday) in and Dynamics 365 DeveloperWe are actively seeking a Marketo and Dynamics 365 Developer with mandatory hands-on experience in both Marketo marketing automation and Microsoft Dynamics 365 CRM. The ideal candidate will have a strong technical background to design, develop, and maintain integrated marketing campaigns and CRM workflows, driving demand generation and customer engagement in a B2B environmentKey Responsibilities :Marketo Campaign Development :- Build, deploy, and optimize email campaigns, nurture programs, and landing pages using Marketo- Manage campaign scheduling, audience segmentation, and conduct AB testing to enhance campaign effectiveness- Ensure flawless execution through regular QA and troubleshooting, maintaining compliance with regulatory standardsDynamics 365 D365 CRM Development and Integration :- Customize and maintain Microsoft Dynamics 365 CRM including workflows, plugins, and data integrations- Integrate Marketo with Dynamics 365 to ensure seamless lead data synchronization and lifecycle management- Conduct regular CRM data maintenance and user support to ensure data integrity and optimal system usageData Management and Reporting :- Manage list imports, database hygiene, and lead scoring within both Marketo and Dynamics 365 platforms- Monitor campaign and CRM performance metrics and prepare reports and dashboards for marketing and sales stakeholdersUser Support and Documentation :- Respond to support tickets related to Marketo and Dynamics 365 issues, troubleshooting and resolving promptly- Maintain up-to-date system documentation and training guidesCross-Team Collaboration : - Collaborate with marketing, sales, IT, and compliance teams to align system functionalities with business needs and regulatory complianceMandatory Qualifications : - Total exp : 4 + yrs- Location : Hyderabad- Minimum 2 years of proven hands-on experience working simultaneously with Marketo and Microsoft Dynamics 365 CRM- Deep understanding of marketing automation principles and CRM data architecture- Experience with integrating Marketo and Dynamics 365 platforms and managing the data flow between them- Strong knowledge of campaign execution, segmentation, AB testing, and lead management in Marketo- Experience customizing and maintaining Dynamics 365 CRM workflows, plugins, and data hygiene- Familiarity with regulatory compliance requirements in marketing automation such as GDPR and CAN-SPAM- Strong written and verbal communication skills capable of collaborating across multiple teams- Experience supporting clients or organizations in regulated industries is highly desirablePreferred Skills :- Certifications in Marketo Marketo Certified Expert and or Microsoft Dynamics 365 Fundamentals or Developer (ref:hirist.tech)

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