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Marketing Data Analyst
1 month ago
This role sits in the
AI COE within DX Tech & Digital. The Senior Market Data Analyst will report into the Director, AI Solutions & Development who oversees the AI COE.The Senior Market Data Analyst is responsible for engaging with the Marketing organization of Disney Experiences to develop prioritized AI/ GenAI use cases. This role works to understand business needs, research industry technology trends, and gather service requirements to maximize delivery of business value all while translating into requirements that the DX AI COE can use to design and develop solutions and estimates. The Senior Market Data Analyst develops business case documentation to ensure benefits align to objectives.
What You’ll Do
Support pre-project business problem elicitation, feasibility and business case definition.Works with the business and technology teams to determine the issue(s) that need to be solved, or the opportunity to do things differently.Develops the project case, in particular ensuring benefits align to strategic and tactical objectives.Supports business, technical, and financial feasibility assessments.Works with the project team & stakeholder group to capture and document requirements (functional and non-functional), using techniques such as workshop facilitation, document analysis, sites visit, use cases, scenario modeling, and task/workflow analysis.Ensures requirements are concise, complete, specific, and unambiguous, and that they are aligned to the strategic and tactical goals of the project and the organizationProvides refined requirements into project iterations in time to allow design/delivery to commence.Manages the scope and traceability of requirements throughout the project lifecycle, ensuring that they are understood by the project team and met by the delivered solution.Identifies and presents high level solution options for the project scopeWorks with the Business Architect, ensuring business processes are aligned with the business and technology architecture.Reviews and signs off on solution designs, ensuring requirements are verified, validated and delivered.Ensures the benefits, impact and release of all changes are tracked and managed and communicated to relevant stakeholders.Provides subject matter expertise on the business unit and associated processes and systems to all relevant team members.Assists the Project Manager in identifying and managing risks, issues and dependencies.Assists the team in resolving questions related to requirements or process.Supports the review of contracts drawn up with any third-party suppliers to ensure that they accurately reflect the needs of the project scopeAssists the team with the collection of ideas, entering them into the system of record.Aligns with technology management to have a consistent view into the projects and projects being funded for executive leader report outs.Understanding of Generative AI capabilities and limitations:
The BA should have a basic understanding of how generative AI works and its potential applications to identify relevant use cases within the organization.Gather and analyze detailed business requirements for marketing initiatives, specifically leveraging Generative AI capabilities to identify and develop innovative solutions that enhance SEO strategies and outcomes.Collaborate with cross-functional teams to explore and implement GenAI-driven insights, tools, and methodologies for improving SEO performance, aligning digital strategies with business objectives to maximize visibility and engagement.Work with the project team and stakeholder group to capture and document requirements (functional and non-functional), process flows, and data pipelines, using techniques such as workshop facilitation, document analysis, site visits, use cases, scenario modeling, and task/workflow analysis.Evaluation of ethical considerations in GenAI development:
Understanding potential biases and ethical implications of GenerAI models is crucial for responsible development.
Required Qualifications & SkillsBachelor’s Degree in the field of Information Technology, Business, or similar field; plus 5 years of experienceOr master’s degree in the field of Information Technology, Business, or similar field; plus 3 years of experienceSolid understanding of the marketing function and experience working with marketing teams to translate business needs into technical solutions, with a focus on digital strategy, customer insights, and campaign performance.In-depth understanding of SEO and Generative AI techniques, including the ability to utilize AI models for keyword analysis, content optimization, and automated insights to drive effective SEO improvements.Practical experience as a BA for data Lakehouse solutions and technical data platform. data productsKnowledgeable about Snowflake and different vector store technologiesExperience in applying business analysis techniques, such as information gathering methods, requirements documentation, process modeling and process mapping.Understanding of all stages in a project lifecycle and delivery approaches.Knowledgeable in Generative AI/ LLMs and its applications in business processes.Understanding of Machine Learning & AI ConceptsFamiliarity with Generative AI techniques.Ability to understand, analyze, and interpret dataStrong business acumen to understand business processes and business problem statementsExcellent communication and interpersonal skillsAbility to work in a fast-space environmentStrong analytical thinking and problem-solving skillsFamiliar with various use cases for Generative AI in the marketUnderstanding of specific GenAI tools is a plus.
Interested candidates can share their resumes at sonam.kumar@htcinc.com with the below details:Subject Line -
Marketing Data Analyst + Business Analyst + Gen AITotal experience -Relevant experience-Current CTC -Expected CTC-Notice Period -
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