Executive - Paid Media

3 weeks ago

Madurai, India Pepper Content Full time

About the jobPepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network, of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.Responsibilities● Launching and managing campaigns across Google, Meta, , and programmatic platforms - please do not apply if you are not well versed with all platforms● Optimising ads based on CPA, ROAS, CTR, and conversion volume● Managing budgets, pacing, and bid strategies.● Managed budgets above 20L a month.● Knows how D2C brand ads and B2B ads work. However, the primary focus is on D2C brand ads and scaling them.● Supporting campaign testing across creative, audience, and placements● Creating reports and dashboards to monitor performance● Working with data and analytics teams to improve attribution models● Collaborating with content, CRM, and design on cross-channel alignment● Assisting with audience segmentation and retargeting strategies● Tracking post-click behaviour and conversion paths● Updating documentation and sharing learnings with wider teams● This role blends campaign execution with analytics and cross-functional collaboration.Skills● Performance marketing executives need a solid understanding of digital channels, campaign delivery, and data-led decision-making.● 1–3 years of experience in digital marketing or paid media● Knowledge of PPC, paid social, and display channels● Experience running campaigns on Google, Meta, and Ads● Strong data skills and confidence using reporting dashboards● Understanding of conversion tracking and attribution models● Ability to write ad copy and support creative testing● Familiarity with budgets, bid strategies, and optimisation● Organised with excellent time management and accuracy● Willingness to test, learn, and adapt based on performance

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