Field Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Aerchain Full time

Own Aerchain's events‑led demand engine—from strategic calendar planning to onsite execution—using conferences, roadshows, micro‑events, and partner webinars to create net‑new pipeline and accelerate in‑funnel deals.

Measurable goals

  • Deliver event‑sourced qualified pipeline meeting or exceeding quarterly targets (pipeline $ & SQLs)
  • Achieve ≥150 % ROI on event spend (pipeline ÷ cost) while maintaining a specific cost‑per‑SQL threshold

Partners daily with Demand Gen, PMM, Sales, SDR/LDR, RevOps, Design, and external vendors.

Ownership scope:

  • Annual & quarterly event calendar (tiers, budget, ICP focus)
  • Pre‑event promotion, onsite brand experience, lead capture
  • Post‑event nurture workflows & reporting hygiene
  • Vendor negotiation, logistics, booth & collateral production

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