Performance Marketing Specialist
2 weeks ago
Telephonic Discussion – A quick call if your profile is shortlisted.
Assessments – Aptitude (10 mins), Problem-Solving (10 mins), Communication (10 mins).
Role-Specific Technical MCQ Test.
Final Interview – With the Founder.
Offer Discussion – With the Hiring Manager.
Company : Nap Chief
Location : Andheri, Mumbai (In-Office)
**APPLICANT SHOULD HAVE D2C EXPERIENCE AND SHOULD BE EXPERIENCED WITH GOOGLE ADS AND META ADS**
Key Responsibilities:
Campaign Management : Plan, execute, and optimize paid marketing campaigns across multiple channels to drive conversions and maximize ROI.
Data Analysis : Utilize strong analytical skills to make data-driven decisions, providing insights and strategic recommendations for campaign optimization.
Retention Marketing : Develop and implement retention strategies to enhance customer loyalty and increase lifetime value.
Tool Proficiency : Leverage platforms such as Google Ads, Facebook Ads, and analytics tools to track performance and measure campaign success.
Collaboration : Work closely with creative teams to develop compelling, high-performing ads that align with brand objectives.
Testing & Optimization : Conduct A/B testing and landing page optimization to continuously improve campaign effectiveness.
Budget Management : Oversee budget allocation and spending for paid campaigns, ensuring efficient resource utilization and optimal performance.
Qualifications:
● Proven experience in performance marketing and retention strategies.
● Strong analytical skills with a focus on data interpretation and reporting.
● Proficiency in Google Ads, Facebook Ads, and analytics tools (e.g., Google Analytics, Facebook Insights).
● Experience with A/B testing, landing page optimization, and budget management.
● Excellent communication and collaboration skills to work effectively within a team environment.
● Bachelor's degree in Marketing, Business, or a related field preferred.
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