Performance Marketing Specialist
2 weeks ago
Location: Mumbai (Hybrid model available)
Employment Type: Full-Time
Experience: 3-5 years
About the Role
We are looking for a Performance Marketing Specialist to drive paid digital marketing efforts across Meta (Facebook & Instagram), Google Ads, , and other platforms. The ideal candidate should have hands-on experience in setting up, optimizing, and managing campaigns while ensuring high ROAS. A background in real estate and hospitality marketing will be an added advantage.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Meta, Google, , and other relevant platforms.
- Develop data-driven strategies to maximize leads, conversions, and revenue.
- Conduct A/B testing on creatives, ad copies, landing pages, and audience segments.
- Optimize campaigns for key performance metrics such as CPC, CTR, CPA, ROAS, and LTV.
- Manage budgets efficiently to maximize ROI and minimize wasted ad spend.
- Perform audience segmentation and retargeting strategies for better engagement.
- Analyze performance reports and provide actionable insights to improve campaign effectiveness.
- Work closely with creative and content teams to develop high-performing ads.
- Stay updated with industry trends, algorithm changes, and new ad formats.
- Manage tracking, attribution, and reporting using Google Analytics, Facebook Pixel, UTM tracking, and CRM integrations.
Requirements
- 3-5 years of experience in performance marketing, PPC, or digital advertising.
- Strong expertise in running campaigns on Meta Ads, Google Ads (Search, Display, YouTube), and Ads.
- Hands-on experience with Google Analytics, Facebook Business Manager, Google Tag Manager, and CRM tools.
- Strong analytical skills with the ability to interpret data and make data-backed decisions.
- Experience in real estate or hospitality marketing is a strong advantage.
- Familiarity with conversion rate optimization (CRO) techniques.
- Ability to multitask, manage multiple campaigns, and meet deadlines.
- Strong communication skills and ability to collaborate with internal teams.
Preferred Qualifications
- Certification in Google Ads and Meta Blueprint.
- Experience in SEO and organic growth strategies is a plus.
- Working knowledge of programmatic advertising and affiliate marketing is a plus.
What we Offer
- Opportunity to work in a dynamic and growing company.
- Competitive salary based on experience.
- Performance-based bonuses and incentives.
Sundog International is a start up agency that services real estate and hospitality clients in Dubai and takes care of their end to end marketing needs.
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