Performance Marketing Specialist

2 weeks ago


Mumbai, Maharashtra, India Sundog International Full time

Location: Mumbai (Hybrid model available)

Employment Type: Full-Time

Experience: 3-5 years

About the Role

We are looking for a Performance Marketing Specialist to drive paid digital marketing efforts across Meta (Facebook & Instagram), Google Ads, , and other platforms. The ideal candidate should have hands-on experience in setting up, optimizing, and managing campaigns while ensuring high ROAS. A background in real estate and hospitality marketing will be an added advantage.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across Meta, Google, , and other relevant platforms.
  • Develop data-driven strategies to maximize leads, conversions, and revenue.
  • Conduct A/B testing on creatives, ad copies, landing pages, and audience segments.
  • Optimize campaigns for key performance metrics such as CPC, CTR, CPA, ROAS, and LTV.
  • Manage budgets efficiently to maximize ROI and minimize wasted ad spend.
  • Perform audience segmentation and retargeting strategies for better engagement.
  • Analyze performance reports and provide actionable insights to improve campaign effectiveness.
  • Work closely with creative and content teams to develop high-performing ads.
  • Stay updated with industry trends, algorithm changes, and new ad formats.
  • Manage tracking, attribution, and reporting using Google Analytics, Facebook Pixel, UTM tracking, and CRM integrations.

Requirements

  • 3-5 years of experience in performance marketing, PPC, or digital advertising.
  • Strong expertise in running campaigns on Meta Ads, Google Ads (Search, Display, YouTube), and Ads.
  • Hands-on experience with Google Analytics, Facebook Business Manager, Google Tag Manager, and CRM tools.
  • Strong analytical skills with the ability to interpret data and make data-backed decisions.
  • Experience in real estate or hospitality marketing is a strong advantage.
  • Familiarity with conversion rate optimization (CRO) techniques.
  • Ability to multitask, manage multiple campaigns, and meet deadlines.
  • Strong communication skills and ability to collaborate with internal teams.

Preferred Qualifications

  • Certification in Google Ads and Meta Blueprint.
  • Experience in SEO and organic growth strategies is a plus.
  • Working knowledge of programmatic advertising and affiliate marketing is a plus.

What we Offer

  • Opportunity to work in a dynamic and growing company.
  • Competitive salary based on experience.
  • Performance-based bonuses and incentives.

Sundog International is a start up agency that services real estate and hospitality clients in Dubai and takes care of their end to end marketing needs.



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