Performance Marketer

2 weeks ago


Mumbai, Maharashtra, India Tajore Official Full time

Job Title: Performance Marketing Specialist

Location: Malad

Experience: 3+ Years

Job Summary:

We are seeking a results-driven Performance Marketing Specialist with a minimum of 3 years of experience to join our dynamic team. The ideal candidate will be passionate about driving measurable growth through data-driven marketing strategies. You will be responsible for planning, executing, and optimizing performance marketing campaigns across various digital channels.  

Key Responsibilities:

Campaign Management:

  • Plan, launch, and manage performance marketing campaigns across multiple channels, including Google Ads (Search, Display, Shopping, YouTube), Social Media Ads (Facebook, Instagram, LinkedIn, TikTok), and Affiliate Marketing.
  • Monitor campaign performance, analyze data, and optimize campaigns to achieve target KPIs (CPA, ROAS, CAC, etc.).
  • Conduct A/B testing to improve ad creative, landing pages, and overall campaign performance.

Data Analysis & Reporting:

  • Utilize analytics tools (Google Analytics, etc.) to track campaign performance and generate detailed reports.
  • Analyze data to identify trends, insights, and opportunities for optimization.
  • Develop and present regular performance reports to stakeholders.

Budget Management:

  • Manage campaign budgets effectively to maximize ROI.
  • Monitor spending and ensure campaigns stay within budget.

Keyword Research & Optimization:

  • Conduct thorough keyword research to identify relevant search terms.
  • Optimize ad copy and landing pages for relevant keywords.

Landing Page Optimization:

  • Work with design and development teams to optimize landing pages for conversion.
  • Monitor landing page performance and make data-driven improvements.

Stay Updated:

  • Stay up-to-date with the latest trends and best practices in performance marketing.
  • Research and test new channels and strategies.

Qualifications:

  • 3+ years of experience in performance marketing.
  • Proven track record of driving measurable results.
  • Strong understanding of digital marketing channels and platforms.
  • Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics.
  • Excellent analytical and problem-solving skills.
  • Strong understanding of data-driven marketing principles.
  • Strong verbal and written communication skills.
  • Ability to work independently and as part of a team.

Preferred Qualifications:

  • Experience with e-commerce marketing.  
  • Experience with affiliate marketing.
  • Experience with marketing automation tools.


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