SEO Lead

4 weeks ago


Bengaluru, Karnataka, India greytHR Full time

The Senior SEO Specialist is responsible for growing greytHR's organic footprint across India, South Asia, and the Middle East. This role requires a deep understanding of search engine optimization practices—both technical and content-driven—and a strong analytical mindset to monitor, measure, and improve performance.

Core Responsibilities:

  • Conduct regular SEO audits (technical, on-page, and content) using tools like Screaming Frog, SEMrush, Ahrefs, and Google Search Console.
  • Identify SEO opportunities across website structure, metadata, content, and internal linking.
  • Develop and execute strategies to improve keyword rankings, grow organic traffic, and increase conversions.
  • Monitor site performance and crawl behavior using GA4, GSC, and other analytics tools.
  • Collaborate with content and web development teams to implement SEO best practices.
  • Create performance reports and dashboards to communicate SEO impact to stakeholders.
  • Stay updated on Google algorithm updates and adjust strategies accordingly.
  • Implement structured data (schema markup) to improve rich result eligibility.
  • Support localization and international SEO efforts across regions.
  • Begin exploring LLM and AI-driven SEO enhancements (e.g., optimizing for AI-generated answers, voice search, etc.).

Technical/Operational Responsibilities:

  • Hands-on experience in resolving crawl errors, page speed issues, and other technical blockers.
  • Knowledge of CMS platforms like WordPress or page builder to make SEO-led changes directly.
  • Ability to read and interpret HTML, XML sitemaps, and JavaScript for SEO impact.
  • Manage SEO tools stack and maintain tag integrity in collaboration with web team.

Required Skills & Competencies

Technical Skills:

  • Deep understanding of SEO principles (on-page, off-page, and technical SEO)
  • Familiarity with tools like:
  • Google Search Console, GA4
  • SEMrush, Ahrefs, Screaming Frog
  • PageSpeed Insights, GTmetrix
  • Tag Manager and schema implementation
  • Understanding of LLM optimization and generative search
  • Knowledge of international SEO, hreflang tags, and localization strategies
  • CMS and basic HTML/CSS proficiency

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, Computer Science, or related field
  • 5–7 years of relevant SEO experience, preferably in a B2B or SaaS environment
  • Prior experience working with international websites and multiple domains is a plus

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