SEO Executive

Job Description

Job Title: SEO Executive

Location: Bangalore Office Terratern Pvt Ltd

Employment Type: Full Time [WFO]

About Terratern

Terratern is a fast-growing immigration and consultation platform helping individuals and businesses navigate global mobility with confidence and clarity. Our digital presence is central to how prospective clients discover and evaluate our services, making Search Engine Optimisation (SEO) a mission-critical function for our growth.

Role Overview

We are seeking a results-driven SEO Executive to lead and execute on-page, off-page, and technical SEO initiatives that grow qualified organic traffic, rankings, and conversions across our web properties. This role involves close collaboration with Content, Performance Marketing, and Product/Engineering teams to deliver measurable outcomes that support Terraterns mission and growth.

Key Responsibilities

- Plan and execute comprehensive SEO strategies across on-page, off-page, and technical pillars to improve rankings and organic acquisition.
- Conduct in-depth keyword research (head, long-tail, and intent-based) and competitive gap analysis to guide content strategy and landing page optimisation.
- Optimise on-page elements such as metadata, headings, internal linking, schema markup, content structure, and E-E-A-T signals.
- Perform regular technical SEO audits (crawlability, indexation, Core Web Vitals, redirects, canonicalization, structured data, XML sitemaps) and coordinate fixes with developers.
- Build and manage a clean, high-quality backlink profile through ethical link building, digital PR, and outreach.
- Monitor and analyse SEO performance using Google Analytics, Google Search Console, Ahrefs/SEMrush, Screaming Frog, and Moz; prepare weekly/monthly reports with actionable insights.
- Collaborate with Content teams to create SEO briefs, optimise blogs and service pages, and maintain content freshness in line with SERP trends and user intent.
- Support Local SEO (Google Business Profile optimisation, NAP consistency, local citations) and International SEO (hreflang implementation, geo-targeting).
- Stay informed on search engine algorithm updates and industry trends, adjusting strategies and testing new approaches.

KPI (Key Performance Indicators)

- Growth in qualified non-brand organic sessions and leads/MQLs from organic search.
- Improvement in keyword rankings with top-3 placements for priority terms.
- Increase in CTR, dwell time, and conversion rates from organic traffic.
- Technical health improvements: reduced crawl errors, improved index coverage, and higher Core Web Vitals passing rates.
- Enhanced backlink profile authority, relevance, and reduced toxicity.

Eligibility

Must-Have

- 12 years of proven SEO experience with measurable results.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools: Google Analytics, Google Search Console, Ahrefs/SEMrush, Screaming Frog, Moz.
- Working knowledge of HTML/CSS and basic JavaScript for diagnosing on-page/technical issues.
- Strong analytical skills with the ability to convert data into actionable strategies.
- Excellent written communication skills for creating briefs and optimising content.

Preferred

- Bachelors degree in Marketing, Communications, Computer Science, or related field.
- Experience with CMS platforms such as WordPress and an understanding of site architecture and UX principles for SEO.
- Exposure to Local SEO, International SEO, Core Web Vitals optimisation, and backlink risk assessment.

Why Join Terratern

Joining Terratern puts you in a mission-driven organisation that is changing lives. Heres what makes us unique:

- Impactful Work: Play a direct role in connecting people to global opportunities through organic growth.
- Professional Growth: Learn from industry experts and receive ongoing training in SEO and digital marketing trends.
- Entrepreneurial Culture: Take ownership of your work, share ideas, and innovate with new strategies.
- Work-Life Balance: Structured arrangements that prioritise your well-being.
- Collaborative Environment: Be part of an energetic team committed to excellence and cross-functional collaboration.

Skills: seo,search,google,analytics,console,traffic,organic marketing,off page seo,on page seo,marketing,content,blogs,digital

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