Social Media Manager – Viral Content

4 weeks ago

Lucknow, Uttar Pradesh, India Aydus Full time

About the role: Your job is to - mine TikTok for winning patterns, distill them into repeatable formats, onboard and deploy UGC creators globally across our multi-account strategy, run production and posting end-to-end, then keep iterating until installs and revenue jump.

About Company: Viral Labs is a consulting firm that engineers viral content for global consumer companies. Viral content is a science and we understand the mechanics behind it. We use this to engineer viral outcomes for our clients, who are apps like Flo, Polymarket, Daydream etc.

You are a fit if:

  • You think from first principles and hold strong opinions.
  • Obsess over how the algorithm works.
  • High on openness.
  • Working on global projects excites you.
  • Talk with data and logic.
  • Spot tiny details others miss.

What will you be responsible for:

We have figured out playbooks to execute predictable viral campaigns. Your job will be to 1. understand the playbook and 2. Implement these projects by :

  • Crafting the strategy
  • Onboarding and training the UGC creators.
  • Identifying viral formats and hooks.
  • Producing content across multiple creators/accounts.
  • Managing creators and driving outcomes (viral videos & conversions).
  • Preparing and sending daily, weekly reports.

Who is a right fit for this:

  • You have scaled IG / TikTok accounts yourself.
  • You have viral videos under your belt (1M+).
  • You are Gen Z and very in tune with whats trending globally.

Requirements:

  • Like systems and familiar with - Clickup, Notion, Google Sheets.
  • Built content pages or worked on high-performance short-form teams.
  • Know how to edit on capcut / VN / Inshorts.

What you get:

  • Work with the very best brains in short-form content.
  • Engage with apps that are used by the masses.
  • Learn what really makes content viral on TikTok and Instagram.

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