Foodstories - Category Lead

3 weeks ago

Delhi, Delhi, India foodstories Full time

About us:

Foodstories is redefining the gourmet food landscape in India, catering to the nation's most discerning and affluent consumers with an unwavering passion for exceptional culinary experiences. With an ambitious vision to become the leader in India's gourmet food space, Foodstories is committed to shaping the narrative around food, while offering products and experiences that delight the senses and elevate everyday >Role Overview

- We are building a next-generation wellness brand from the ground up - deeply rooted in consumer insight, community, and data. As our Category Lead, you'll play a pivotal role in shaping everything from what we launch to how we show up in the world.

- This is a foundational role for someone who has done this before - taken an idea from 0 to 1, built and launched a brand, and understands what it takes to win in a cluttered, competitive consumer space.

- You'll bring together the disciplines of consumer research, category design, brand positioning, and merchandising, working cross-functionally to bring a compelling wellness brand to life.

Key Responsibilities:

Consumer & Market Understanding:

- Lead deep-dive research into consumer behaviour, needs, and pain points through both qualitative and quantitative methods.

- Develop detailed consumer personas, journey maps, and insight frameworks.

- Benchmark against competitive landscape, market trends, and whitespace opportunities.

Brand & Category Development:

- Co-create brand positioning, narrative, and architecture based on insights and strategic intent.

- Shape the initial product roadmap and category strategy - from pricing to packaging.

- Define category frameworks, assortment plans, and SKU-level strategy in line with consumer needs and brand vision.

Insight & Data-Led Decision Making:

- Synthesize research, sales data, market intelligence, and trends into actionable strategy.

- Build strong, insight-backed business cases for product development and marketing strategy.

- Present research findings and category strategies clearly and convincingly to internal and external stakeholders.

Go-to-Market Thinking:

- Work cross-functionally with product, design, supply chain, and marketing teams to ensure readiness for launch.

- Support brand storytelling, messaging, and launch strategy with data-backed insights.

- Stay close to early community feedback and post-launch metrics to refine approach

What You Bring:

- 5+ years of experience in brand building, category management or merchandising

- Demonstrated experience in launching a new brand or playing a critical role in early-stage brand creation.

- Strong understanding of consumer research methodologies, trend analysis, and competitor benchmarking.

- A strategic mindset backed by analytical rigor - you're just as comfortable in a spreadsheet as in a brainstorm.

- Excellent presentation and storytelling skills - able to craft narratives from numbers and insights.

- Experience with wellness, D2C, or lifestyle brands is strongly preferred.

- A builder's mentality - proactive, resourceful, and excited to co-create in a fast-moving, ambiguous environment

(ref:iimjobs.com)

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