
Category Program Manager
3 weeks ago
Role Summary
The Program Manager will be responsible for key strategic projects identifying, developing, and launching new product categories in manufacturing, while building a robust and scalable pan- India supply ecosystem. The role involves close collaboration with Projects GTM team, external stakeholders: Manufacturers, Customers, Internal teams, and Industry experts to drive market- relevant category expansion and strategic partnerships.
Key Responsibilities - New Category Development
- Identify high-potential product categories in Manufacturing looking at India's Manufacturing landscape based on customer demand, industry trends, and business strategy.
- Perform Industry landscaping, identifying sub-categories, top manufacturers and build capability mapping
- Conduct detailed category diagnostics, define category roadmap, and drive go-to-market execution.
- Lead end-to-end category lifecycle from idea to commercialization, including feasibility validation, design support, and pilot planning.
- Collaborate with Industry Experts, Design Teams, Quality, and Marketing Teams to ensure a successful and scalable category launch
- Build and expand a pan-India network of suppliers, fabricators, and contract manufacturers aligned with new category requirements.
- Drive sourcing strategy, vendor selection, negotiation, and onboarding processes.
- Structure long-term strategic partnerships for consistent supply, quality assurance, and
innovation.
- Monitor supplier KPIs and conduct periodic reviews and audits to ensure performance,
compliance, and cost-effectiveness.
- Engage with industry experts, think tanks, associations, and consultants to gain deep market understanding and future category insights.
- Benchmark competitors, study global and domestic trends, and identify risks and opportunities within category landscapes.
- Stay current on regulations, standards, material availability, and cost structures influencing category dynamics.
Its a 6 Days working company
Key Skills & Competencies
- Strong Communication Skills and capabilities
- High Ownership levels at work
- Market research and commercial acumen
- Excellent stakeholder communication management and execution discipline
Experience Required
B.E./B.Tech from a reputed Tier-1 Engineering College
Min experience of 2yrs in a top Startup
Ideally has an experience in engaging with external parties: Customers, vendors, partners, and
industry experts across India
Apply at rakshita@talentiser.com
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