Retention Manager

3 days ago

Kozhikode, India XYLEM LEARNING Full time

Job Title: Retention Manager (Digital Marketing)

Location: Kozhikode, Kerala, India


Job Summary:

The Digital Marketing Retention Manager is responsible for developing and executing strategies that maximize customer retention, increase customer lifetime value (CLV), and drive loyalty across digital channels. This role involves analyzing customer behavior, crafting targeted retention campaigns, and leveraging digital marketing tools to enhance customer engagement. The ideal candidate will be data-driven, with a deep understanding of consumer lifecycle marketing, and have experience with email marketing, loyalty programs, and customer segmentation.


Key Responsibilities:

  1. Retention Strategy Development:
  • Develop and implement customer retention strategies to increase customer loyalty and reduce churn.
  • Collaborate with cross-functional teams (Product, Customer Success, and Sales) to align retention strategies with overall business goals.
  • Build and optimize lifecycle marketing campaigns aimed at specific customer segments.
  1. Customer Lifecycle Management:
  • Manage the end-to-end customer journey from onboarding to post-purchase, focusing on creating value-driven engagement.
  • Identify key points in the customer journey where engagement can be improved and design interventions.
  • Implement automated campaigns (email, SMS, push notifications) to drive engagement, repeat purchases, and loyalty.
  1. Data Analysis & Segmentation:
  • Conduct deep analysis of customer behavior, purchase patterns, and engagement metrics.
  • Use data-driven insights to create segmented marketing campaigns for different customer groups.
  • Track and report retention KPIs such as churn rate, customer lifetime value, and retention rate.
  1. Campaign Development & Optimization:
  • Plan, execute, and optimize multichannel marketing campaigns (email, social media, in-app messaging, etc.) focused on retention.
  • A/B test campaign content, timing, and channels to maximize effectiveness.
  • Work with creative teams to develop personalized and engaging content for each stage of the customer lifecycle.
  1. Customer Feedback & Improvement:
  • Gather and analyze customer feedback through surveys, reviews, and other listening tools to identify areas for improvement.
  • Collaborate with product and customer success teams to resolve customer pain points and enhance the overall experience.
  • Monitor social media and other digital platforms for customer sentiment and trends.
  1. Loyalty Program Management:
  • Oversee the development and management of customer loyalty programs, ensuring they align with retention goals.
  • Track and analyze the effectiveness of loyalty initiatives and refine them as needed to ensure customer engagement.
  1. Technology & Tools Management:
  • Manage CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce) to execute retention campaigns.
  • Stay updated with the latest tools, trends, and best practices in digital marketing and retention.
  • Leverage data and technology to automate and personalize customer communication at scale.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. A master’s degree is a plus.
  • 5+ years of experience in digital marketing, with a strong focus on customer retention, lifecycle marketing, or CRM.
  • Proven experience in executing successful email marketing, loyalty programs, and retention campaigns.
  • Proficiency in CRM tools, marketing automation platforms, and analytics tools (Google Analytics, HubSpot, etc.).
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights.
  • Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
  • Strong communication and collaboration skills, with the ability to work effectively across teams.
  • Familiarity with A/B testing, customer segmentation, and personalization strategies.
  • Experience in eCommerce, SaaS, or subscription-based business models is a plus.


Key Metrics for Success:

  • Increase in customer retention rate
  • Reduction in churn rate
  • Growth in customer lifetime value (CLV)
  • Success of loyalty programs (engagement, satisfaction)
  • Performance of retention marketing campaigns (open rates, click-through rates, conversion rates)



Interested Candidates Send Your CV : jijin@xylemlearning.com

  • Retention Manager

    1 day ago

    kozhikode, India XYLEM LEARNING Full time

    Job Title: Retention Manager (Digital Marketing)Location: Kozhikode, Kerala, IndiaJob Summary:The Digital Marketing Retention Manager is responsible for developing and executing strategies that maximize customer retention, increase customer lifetime value (CLV), and drive loyalty across digital channels. This role involves analyzing customer behavior,...

  • Retention Manager

    2 days ago

    kozhikode, India XYLEM LEARNING Full time

    Job Title: Retention Manager (Digital Marketing) Location: Kozhikode, Kerala, India Job Summary: The Digital Marketing Retention Manager is responsible for developing and executing strategies that maximize customer retention, increase customer lifetime value (CLV), and drive loyalty across digital channels. This role involves analyzing customer behavior,...

  • Retention Manager

    3 days ago

    Kozhikode, India XYLEM LEARNING Full time

    Job Title: Retention Manager (Digital Marketing)Location: Kozhikode, Kerala, IndiaJob Summary:The Digital Marketing Retention Manager is responsible for developing and executing strategies that maximize customer retention, increase customer lifetime value (CLV), and drive loyalty across digital channels. This role involves analyzing customer behavior,...

  • Manager & Senior Manager - HR

    1 week ago

    Kozhikode, India Amity University Full time

    Amity University, NoidaRequiresHR Manager and Sr. Manager with industry backgroundPosition – 1 Manager & 1 Sr. ManagerRole - Corporate HR & Organisational Development (OD) initiativesPurpose - Execute organizational development programs that drive the company's strategic objectives. The role requires a critical thinker with a strong background in change...

  • Community Manager

    1 month ago

    Kozhikode, Kerala, India timesjobs Full time

    Deepa Mahori Consultants is a leading Recruitment Solution for candidates seeking immediate employment in top Companies across India.Candidate to carry out the following duties/responsibility:Manages a portfolio of communities that includes apartments, homes, townhomes, and/or condominiums.Guides, assists, and recommends courses of action for Board members...

  • performance marketing manager

    1 week ago

    Kozhikode, India Coloressence Full time

    Coloressence, one of the fastest growing 'Made in India' color cosmetics brands, is dedicated to producing and promoting high-quality cosmetics at competitive prices. Role DescriptionThis is a full-time on-site role for a Performance Marketing Manager at Coloressence in New Delhi. The role involves overseeing and implementing marketing campaigns to drive...

  • General Insurance Agency Manager

    1 month ago

    Kozhikode, Kerala, India timesjobs Full time

    Job DescriptionRecruitment and Development:Identify and recruit potential insurance agents.Conduct training sessions to enhance agents' product knowledge, sales skills, and compliance awareness.Provide continuous coaching and mentorship to develop agents' capabilities.Sales Strategy and Execution:Develop and implement sales strategies to meet and exceed...

  • Product Manager- Live Ops

    7 days ago

    kozhikode, India Kratos Gamer Network Full time

    Company Description Kratos Studios is dedicated to integrating micro-gaming communities into Web3 through the development of the powerful P.O.G. (Proof of Gamer) Engine and The Kratos Gaming Network (KGeN). The P.O.G Engine aims to facilitate seamless interactions between gamers and game developers worldwide via the multi-chain gaming data network - KGEN....

  • Lead Academic Counselor

    3 weeks ago

    Kozhikode, India Saras AI Institute Full time

    About Us: Saras AI is the world’s first AI-only higher studies institute based in the United States. We are on a mission to create the most student-centric higher education institution globally, offering degrees exclusively in AI for both students and working professionals. Our founding team comprises industry experts from the US and India, united by a...

  • Chief People Officer

    1 week ago

    kozhikode, India Hyper Stealth Technologies Private Limited. Full time

    Company Description Hyper Stealth Technologies Pvt. Ltd. is a leading provider of signature management solutions and products for camouflage and concealment, specialising in advanced technologies for military targets. Our products offer unparalleled protection against modern surveillance systems and are designed to achieve 'Perfect Signature Management'....

  • Manager/Sr. Manager Delivery

    3 months ago

    Kozhikode, India Spectrum Consultants India Private Limited Full time

    Manager/Sr. Manager Delivery - Automotive SummaryExperience Required:15 - 22 YearsJob Term:PermanentLocation:Calicut; Chennai; HyderabadCategory:Embeddedworld’s leading providers of design and technology services across industries including Automotive, Broadcast, Communications and Healthcare.Senior Delivery Manager / Delivery ManagerJoin our Innovative...

  • Community Manager

    1 month ago

    Calicut/ Kozhikode, India timesjobs Full time

    Deepa Mahori Consultants is a leading Recruitment Solution for candidates seeking immediate employment in top Companies across India.Candidate to carry out the following duties/responsibility:Manages a portfolio of communities that includes apartments, homes, townhomes, and/or condominiums.Guides, assists, and recommends courses of action for Board members...

  • Business Development Manager

    1 week ago

    kozhikode, India Invengene Limited Full time

    About Company- Invengene is a pharmaceutical B2B company committed to revolutionizing the healthcare industry. We specialize in providing comprehensive solutions for injectables, serving as your one-stop destination for our partners pharmaceutical needs. Our unwavering dedication extends from cutting-edge Research and Development to seamless...

  • Business Development Executive

    3 weeks ago

    Kozhikode, India Saras AI Institute Full time

    About Us:Saras AI is the world’s first AI-only higher studies institute based in the United States. We are on a mission to create the most student-centric higher education institution globally, offering degrees exclusively in AI for both students and working professionals. Our founding team comprises industry experts from the US and India, united by a...

  • Regional Sales Manager

    4 months ago

    Kozhikode, India Tata AIA Life Insurance Full time

    Job Description A PositionOverview Position Title Regional Sales Manager Department Partnership Distribution Level/ Band SM /501 Role Summary: The Jobholder will need to engage with internal sales team along with the ChannelPartner to exhibit leadership to drive Insurance Sales through a combination ofcoaching, training, field...

  • Career Counseling

    4 weeks ago

    Kozhikode, India GREATBELL HR Consultancy Services PVT LTD Full time

    Company OverviewGREATBELL HR Consultancy Services PVT LTD, headquartered in Cochin, Kerala, specializes in Technical and Hospitality Manpower Recruitment. We exclusively cater to over 500 companies across India. With a small but dedicated team of 2-10 employees, we aim to provide premium HR services to our clients. For more information, visit our website at...

  • Email Marketing Executive

    1 month ago

    Kozhikode, India Mailercloud Full time

    MailercloudMailercloud is a UK-based email automation platform that has over 21,000 users from across the world. With its intuitive drag-and-drop editor, advanced automation features, and robust analytics, Mailercloud enables users to design personalized email content, segment their audience, and track the performance of their campaigns in real-time. The...

  • Sales Officer

    3 months ago

    Kozhikode District, Kerala, India Team Thai Full time

    **Operational Roles and Responsibilities**: - Horizontal and vertical growth in outlets. Growing the breadth of products and market / sales penetration of the products in the respective outlets and markets. - Identify product-market fit and gaps in outlets and product availability across the markets to enable better positioning, planning, deployment and...