Marketplace Performance Marketing Manager

5 days ago


New Delhi, India Techmatters Technologies Full time

Key Responsibilities: Performance Marketing Strategy & Execution Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability. Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.). Develop tailored performance strategies by platform and product category.Platform Management Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations. Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto&Blinkit sponsored listings, and equivalent ad platforms. Monitor platform trends and algorithm changes; adapt strategies accordingly.Budgeting & ROI Optimization Plan and allocate monthly campaign budgets by platform and ensure optimal utilization. Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS). Drive contribution margin improvements across all marketplace sales.Reporting & Analysis Create detailed performance dashboards and reports across all marketplaces. Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement. Deliver actionable insights to product, creative, and sales teams.Cross-Functional Collaboration Work closely with the Creative and Content team for platform-specific ad creatives. Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs. Align with the Brand and Pricing team to ensure consistency in positioning and offers.Ideal Candidate Profile: 3-5 years’ experience with Amazon performance marketing 0-2 years’ experience with Quick Commerce performance marketing Prior experience managing performance marketing for a Beauty brand is a bonus Strong understanding of ecommerce metrics and consumer funnels. Proficiency in data analytics tools (Excel, Google Sheets, etc.). Ability to thrive in a fast-paced, growth-driven environment. Excellent communication, negotiation, and organizational skills.


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