Marketing Manager

4 weeks ago

Hyderabad, India Embassy Group Full time

BRAND

  • Develop Brand Strategies for all Brands in Region
  • Develop & execute monthly Brand Budgets and allocations
  • Ensure budget tracking and monitoring
  • Drive Brand Culture
  • Develop and Ideate Regional Brand Campaigns and LTOs
  • Work with Design Teams & seek creative approvals
  • Work with Digital Marketing Team to develop digital strategies for the brands
  • Drive PR Strategies for the brands, and see to execution
  • Leverage Partnerships with relevant brands at local level
  • Leverage relationships with influencers to support brand marketing objectives
  • Ensure proper End of Month Marketing Reports are maintained with costs Budgeted Vs Actuals
  • Ensure updated communication on all portals like Vizergy, Zomato, Swiggy, Google My Business
  • Drive Local Community Engagement Initiatives
  • Handling marketing Existing and New Stores in the region
  • Traditional media advertisement plans for each city allocated against each goal


DIGITAL

  • Work on digital brand calendars with digital teamDrive brand related content generation & help shoot at café level to support digital team
  • Ensure seamless updates with local teams
  • Ensure execution of promotional whatsapp messages by regional teams, max twice a week, in sync with marketing and outlet


REPORTS

  • Monthly marketing plan for each café to be prepared & discussed with Dept head by 20th of each month for approvals
  • Consolidated brand marketing reports to be shared every end of month
  • Campaign analysis to be kept ready at all times post completion. Café level social media performance of all campaigns also to be part of EOM (end of month) report

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