SEO Specialist

3 weeks ago

Bengaluru, India Scaler Full time

Job Title: SEO Specialist Location: Bengaluru / In-HouseType: Full-timeExperience: 2–4 yearsDepartment: Marketing / SEO

About Scaler

Scaler is one of India's fastest-growing tech education platforms, designed to help software professionals upskill and accelerate their careers. With programs backed by industry experts, 1:1 mentorship, and a deeply outcome-focused approach, Scaler is building the tech university of the future.

We’re on a mission to build the most powerful organic growth engine in edtech — and SEO is central to that vision.

Key Responsibilities

SEO Strategy & Execution

Drive organic traffic growth across high-intent pages including program pages (e.g., Full Stack, Data Science, AI/ML, DevOps), course content, and key SEO clusters Build SEO into a growth-enabling flywheel — think programmatic, scalable frameworks that can consistently drive visibility, leads, and payments Own the strategic direction for organic search by combining deep keyword research, search trends, user intent mapping, and performance data Continuously deep-dive into competitor intelligence, keyword gaps, and performance deltas to unlock SEO opportunities in a rapidly evolving AI-led landscape. Partner with content, product, and CRO teams to drive SEO-first narratives that are persuasive, discoverable, and optimized for business conversion. Work closely with the content team to plan SEO-first blog and topic pages aligned with high-intent search behavior.

Technical SEO

Collaborate with the tech team to improve structured data, automate internal link flow, implement CRO enhancements, and build scalable technical levers — all contributing to a robust SEO infrastructure that gives Scaler a sustained competitive advantage. Think beyond fixes build tech levers that plug into a SPIRT model (Speed, Precision, Impact, Replicability, Trust) to unlock competitive SEO edge. Create systems that replicate SEO improvements programmatically across similar page types (e.g., course pages, blog templates, topic hubs) for compounding growth. Set up automated monitoring workflows to track SEO health metrics at a landing page level , keyword level, and across rank-drop patterns ensuring proactive SEO maintenance at scale

Backlink & Authority Building

Conduct competitor link audits and recommend contextual authority-building strategies Work with agencies and partners to secure quality backlinks to core program pages Track and report page authority, URL rating, and referring domain growth over time with ROI outcome in mind.

Reporting & AI Search Optimization

Automate Regular Reporting SEO KPIs (Traffic, rankings, CTR, leads) V2L ratio and share insights through dashboards and monthly reviews Optimize for new-age search formats like Google AI Overviews, ChatGPT, Perplexity with working on foundational SEO Levers with improving on tech elements

Requirements

2–4 years of SEO experience (in-house or agency), with proven success driving growth for product or service-led websites Hands-on experience with tools like GSC, Ahrefs, GA4, Screaming Frog, and Looker Studio Strong understanding of SEO fundamentals — on-page, off-page, and technical Experience optimizing high-intent pages and tracking complete lead funnel performance Comfortable working with cross-functional teams in a fast-paced, growth-driven environment Analytical mindset with excellent communication skills

Bonus Points

Experience in B2C edtech, SaaS, or marketplaces Exposure to CRO, Tech & Growth Marketing Team , and AI-powered SEO Familiarity with programmatic SEO or managing SEO at scale across 1,000+ URLs

Why Join Scaler’s SEO Team?

Drive SEO for one of India’s most valuable and respected edtech brands High ownership, fast learning cycles, and direct impact on revenue Work with a collaborative growth team that values experimentation, automation, and performance Learn from some of the best minds in education, tech, and product

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