Assistant Vice President/Director

4 weeks ago

Gurugram, India A1 Selectors (A1 Selectors)(41513) Full time

Job Overview:We are looking for a dynamic, strategic, and results-driven leader to take on the role of AD/Director/VP - Business & Brand, focusing on user engagement, marketing, and retention for our esteemed clients. This high-impact leadership role will define the vision, build scalable strategies, and lead execution to enhance customer lifecycle value across digital B2C products.You will be responsible for building and scaling a centralized campaign operations team, leading cross-functional collaboration to deliver personalized, timely, and data-driven engagement initiatives. Your work will directly influence retention metrics, user satisfaction, and brand loyalty, ultimately driving long-term growth and a vibrant customer community.Key Responsibilities:- Define and lead the vision and roadmap for user engagement and retention strategy across the customer lifecycle.- Own the planning, execution, and performance of marketing campaigns, CRM strategies, push notifications, emails, in-app messaging, and loyalty programs.- Build, mentor, and scale a high-performing campaign operations team, establishing best practices and workflows.- Leverage data analytics to identify user behaviors, segment audiences, and drive targeted marketing strategies.- Collaborate with Product, Analytics, Brand, and Customer Success teams to ensure cohesive communication and consistent brand messaging.- Foster and grow an active user community, encouraging long-term engagement and advocacy.Required Qualifications:- 8+ years of proven experience in user engagement, marketing, or retention roles within B2C product-based companies.- Strong leadership experience in managing teams and executing multi-channel campaigns at scale.- Data-driven mindset with a deep understanding of marketing automation tools, CRM platforms, and engagement metrics.- This is a rare opportunity to lead the engagement charter for high-growth digital brands and shape meaningful user journeys. (ref:iimjobs.com)

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