Emcure - Marketing Lead - Emerging Markets

2 weeks ago

Pune, India Emcure Pharma Full time

Looking for candidates only from Pharma industry.

- Act as a conduit in Marketing between Global Team and Country Team to drive business growth

- Develop and lead brand strategies for the Emerging Markets Region with CMs and Regional Managers / Regional Heads.

- Utilize extensive experience in market and customer insights and marketing strategy to drive market development, brand value, differentiation, launch planning, and execution.

- Collaborate with CFT teams at every development stage through launch, working with internal and external stakeholders to ensure smooth and successful product launches.

- Assess and define key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for healthcare providers, governments, health systems, and consumers.

- Provide project management oversight for all market-defining and launch preparation activities.

- Contribute to building commercial organization, partnering with a newly forming team to blaze trails in new markets and accelerate growth.

- Analyze global markets, competitor programs, distribution channels, and key accounts to inform market assumptions, new product strategies, and forecast assumptions.

- Collaborate with Regional/Country Marketing and other Commercial and cross-functional leaders to translate global marketing strategy into regional/local operational plans.

- Lead cross-functional brand teams as products prepare for commercialization.

- Provide global brand leadership for commercialized products, working closely with team members dedicated to various products.

- Navigate complexities inherent in rapid response vaccine development, providing commercial and customer insights to develop and drive product launches.

- Translate key insights from scientific experts into actionable commercial strategies.

- Comply with corporate policies, procedures, and applicable healthcare laws and regulations.

- Explore and implement new marketing channels for Bachelor's Degree required.

- 15+ years of progressive excellence in building and growing businesses, with specific experience leading global, regional, or large country marketing.

- A successful track record of 5+ years in leading market launch brand strategies and teams in emerging markets.

- High scientific acumen, particularly in infectious diseases, with experience in vaccines.

- Demonstrated success working in a matrix environment and establishing high-trust relationships with colleagues in finance and regulatory affairs.

(ref:iimjobs.com)

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