1Lattice - Manager - Corporate Communications

3 weeks ago

Gurgaon, Haryana, India Lattice Technologies Private Limited Full time

Manager - Corporate Communications

About the role:

- To drive 1 Lattice's future success and elevate its brand profitability, we are seeking a Manager Corporate Communications to lead strategic direction through 360-degree integrated marketing, communications, and associated marketing programs.

- This role will focus on three key areas: Brand Marketing, Vertical Marketing, and Employer Branding.

Brand Marketing:

- Purpose: Build and enhance the 1Lattice brand globally, ensuring consistent positioning across channels and Develop and implement a robust brand marketing strategy covering content marketing, digital marketing, PR, social media, events, and collaborations.

- Drive the creation of high-quality content (articles, reports, press releases, blogs) for distribution through multiple channels, including top-tier business, technology, and public sector publications.

Website Management and Optimization:

- Oversee the company website's design, content, and performance, ensuring it remains up-to-date, user-friendly, and aligned with brand standards while optimizing for SEO and lead generation

- Strengthen relationships with media, influencers, associations, and policymakers to enhance brand visibility and credibility.

- Lead crisis communications strategies and ensure preparedness for handling sensitive issues.

- Partner with design and content teams to ensure consistent storytelling that resonates with stakeholders.

Budget Planning and Allocation:

- Develop and manage annual marketing budgets by aligning spending with business objectives, ensuring optimal allocation across campaigns, channels, and initiatives to maximize ROI.

Tracking and Optimization:

- Monitor budget utilization through regular reporting and analysis, identifying cost-saving opportunities and reallocating resources to high-performing activities to drive efficiency and effectiveness.

Vertical Marketing:

- Purpose: Position 1Lattice as a thought leader across research, startup, and legacy sectors while driving measurable growth for its Collaborate with vertical heads to develop and execute marketing strategies tailored to their specific domains.

- Curate and promote thought leadership content, including by-lined articles, trend reports, and white papers.

- Drive sales enablement initiatives, including CRM programs, client events, and strategic prospect engagement activities.

- Analyze customer and channel insights to refine segmentation and achieve omni-channel growth for the firm.

- Represent 1Lattice at industry events, key meetings, and discussions to build authority on trending topics.

Employer Branding:

- Purpose: Strengthen 1Lattice's positioning as an employer of choice through impactful storytelling and internal Collaborate with HR to implement strategies that reflect 1 Lattice's values and culture, ensuring alignment with the company's mission and vision.

- Drive internal communications to build a sense of community and shared purpose across the organization.

- Lead initiatives that highlight 1 Lattice's commitment to diversity, inclusion, and employee well-being.

- Develop campaigns showcasing employee success stories, culture initiatives, and 1Lattice's impact on global and national issues.

- Partner with leadership to represent 1 Lattice's culture and work environment in external forums and media.

Leadership and Team Management:

- Lead a team of 3-4 members across Content and Online Media, PR and Brand Marketing, Design, and MIS.

- Foster a culture of collaboration, creativity, and productivity, ensuring team members thrive in a supportive and inspiring environment.

- Work closely with global leadership, including Managing Partners and CXOs, to ensure alignment of communications strategies with business objectives.

Preferred Qualifications:

- Extensive experience in corporate communications (preferably in B2B/enterprise businesses).

- Proven track record in media relations, content marketing, event management, and content development.

- Strong ability to manage crises, engage with government and policy stakeholders, and align global messaging.

- Superior judgment, communication skills, and strategic thinking.

- Background in media, public relations, or market research is a plus.

(ref:iimjobs.com)

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