Corporate Communications Manager
2 weeks ago
Zingbus is looking for an experienced and creative Corporate Communications Manager to empower our B2B brand. This individual contributor role will focus on strengthening relationships with key stakeholders, including operators, partners, and other business collaborators, while elevating Zingbuss reputation as a trusted intercity bus travel brand. The ideal candidate will be responsible for crafting and executing communication strategies across various channels, including LinkedIn, offline activities, and content creation, to establish and maintain strong partnerships.
Key Responsibilities:
1. B2B Communication Strategy:
Develop and implement a comprehensive B2B communication plan to enhance Zingbuss relationship with operators, partners, and stakeholders. Craft messaging that highlights the value of partnering with Zingbus, emphasizing innovation, reliability, and growth opportunities.
2. Content Creation:
Create high-quality, engaging content for LinkedIn and other professional platforms to showcase Zingbuss achievements, collaborations, and thought leadership.
Develop newsletters, case studies, blogs, and other materials to highlight successful partnerships and business initiatives.
3. Stakeholder Engagement:
Build and nurture relationships with operators, stakeholders, and partners to strengthen collaboration and trust.
Act as the primary point of contact for B2B communication, ensuring timely updates and responses to stakeholders.
4. Campaigns & Events:
Conceptualize and execute B2B-focused campaigns, both online and offline, to promote Zingbuss offerings and foster engagement.
Organize and manage events, meetings, and offline activities to connect with partners and build long-term relationships.
5. Brand Positioning:
Position Zingbus as a leader in the intercity bus travel space by leveraging strategic communication and storytelling.
Ensure all B2B communication aligns with Zingbuss brand voice, values, and objectives.
6. Performance Analysis:
Monitor and evaluate the effectiveness of B2B communication efforts using relevant metrics.
Provide insights and recommendations to refine strategies and maximize impact.
Qualifications:
Experience:
35 years of experience in corporate communications, B2B marketing, or brand management.
Proven track record in managing B2B relationships and executing successful communication campaigns.
Skills:
Exceptional written and verbal communication skills, with a knack for storytelling.
Strong understanding of LinkedIn and other professional platforms for B2B outreach.
Ability to conceptualize and execute offline events and activities.
Excellent project management and organizational skills with the ability to work independently.
Proficiency in content creation tools and platforms is a plus.
Education:
Bachelors degree in Communications, Marketing, Business Administration, or a related field.
Why Join Zingbus
Be part of a fast-growing company revolutionizing intercity travel in India.
Play a critical role in shaping the B2B narrative and building meaningful partnerships.
Work in a dynamic, innovative, and collaborative environment with ample growth opportunities.
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