Paid Social Specialist

2 weeks ago

Pune, Maharashtra, India Cybage Software Full time

About Cybage

Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the world's largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence

Job Description:

  • Support on formulating the Paid Social marketing strategies for key social media platforms (like Facebook, LinkedIn, Twitter, Snapchat) to deliver on various objectives.
  • End-to-end management and deliverables of specified paid social campaigns from activation to optimization, ensuring its delivery to time, budget & quality standards.
  • Develops and presents performance reports while proactively addressing trends, anomalies, and recommended next steps
  • Manages budget pacing and daily campaign monitoring
  • Gains an expansive knowledge and understanding of the client's business, including products & services, goals & priorities, competitive set, and latest industry news & trends
  • Innovate and come up with creative ways to enhance campaign performance using new features and tech
  • Maintain relationships with key stakeholders and external partners

Required and Preferred Experience:

  • 3+ years' experience in core paid social advertising
  • Ready to work into Night Shift
  • Extensive familiarity and experience working on Meta Ads (Facebook, Instagram), Snapchat, Pinterest, X Ads formerly known as Twitter Ads and LinkedIn Ads.
  • Knowledge of tracking pixels, UTM parameters and basic code implementation
  • Good analytical skills and ability to use data to make informed decisions
  • Decent communication skills and ability to collaborate with team members
  • Ability to stay up-to-date with the latest trends and best practices in digital marketing
  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
  • Passionate about working in a fast-paced environment
  • Strong organizational skills with a keen ability to prioritize and multi-task
  • Ability to adhere to and meet deadlines
  • Ability to work independently and collaborate in a team environment

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