Social Media Specialist

24 hours ago


Pune, Maharashtra, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a skilled professional to manage and grow our online presence through social media and performance marketing.

Key Responsibilities:
  1. Social Media Management

Develop and implement monthly content calendars aligned with business objectives.

Collaborate with creative teams to produce engaging posts, videos, and stories across multiple platforms.

Publish regular content on Instagram, YouTube, Facebook, and Twitter.

Write compelling captions and CTAs to boost engagement and conversions.

Manage community interactions, including responses to comments and messages.

Analyze user engagement metrics and share insights with the team.

  1. Performance Marketing

Assist in setting up and optimizing paid campaigns on Meta and Google Ads.

Monitor key performance indicators (KPIs) such as CTR, CPL, and ROAS, and support ongoing optimizations.

Conduct A/B testing of ad creatives, copy, and landing pages.

Run retargeting campaigns and support funnel optimization.

Prepare and maintain weekly performance reports.

  1. Analytics & Growth

Track and analyze key organic and paid metrics, including reach, impressions, engagement rate, and conversions.

Stay updated on social trends, platform algorithms, and ad marketing benchmarks.

Cordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

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