Category Management Specialist
2 months ago
Job Title: Ecommerce Category Management
Location: Noida
Department: Ecommerce
Key Responsibilities:
- Multi-channel Mastery:
- Develop and execute synchronized strategies across in-house platforms and external marketplaces (e.g., Amazon, Flipkart) to maximize sales and brand presence.
- Data-driven Marketing:
- Strategize optimization of Google and Facebook ad campaigns to achieve significant ROI uplift and drive targeted traffic for higher conversions.
- Retention Strategies:
- Implement and manage drip marketing campaigns to boost customer lifetime value and retention rates.
- SEO Management:
- Lead SEO initiatives to increase organic traffic and improve rankings for key search terms.
- Strategic Planning:
- Collaborate with cross-functional teams to design and execute Annual Operating Plans (AOPs) aligning with strategic and financial goals.
- Financial Oversight:
- Manage category P&L, optimizing revenue, costs, and margins to achieve financial targets and drive significant revenue increases.
- Innovation and Product Development:
- Work with product and tech teams to introduce new features and product lines, enhancing conversion rates and capturing new market segments.
- Team Leadership:
- Lead and motivate cross-functional teams to execute impactful campaigns and enhance the overall customer experience.
- Market Analysis:
- Continuously monitor market trends and competitor activities to identify growth opportunities and stay ahead of industry trends.
- Process Improvement:
- Identify and implement process improvements, automation, and cost reduction measures to enhance operational efficiency.
- Business Analytics understanding
- Have knowledge of BI tools like Power Bi, Qlik sense and workable knowledge of SQL & python.
Qualifications:
- Bachelor's degree.
- Proven experience of 2 -6 yrs in ecommerce management, preferably within the Edtech or D2C sectors.
- Strong expertise in multi-channel strategies, including in-house platforms, Amazon, and Flipkart.
- Proficient in data analysis, visualization, and data-driven decision-making.
- Experience with Google and Facebook ad optimization, achieving significant ROI improvements.
- Solid understanding of SEO principles and best practices.
- Demonstrated success in developing and implementing drip marketing campaigns.
- Financial acumen with experience managing category P&L.
- Strong leadership skills with the ability to lead cross-functional teams.
- Excellent strategic thinking and planning abilities.
- Innovative mindset with a track record of introducing successful product enhancements.
- Strong communication and collaboration skills.
Preferred Skills:
- Experience in the Edtech industry.
- Familiarity with industry-specific metrics and KPIs.
- Proven track record of achieving significant revenue growth and customer retention improvements.
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