Category Management Specialist

2 months ago


Tirupati, India PW (PhysicsWallah) Full time

Job Title: Ecommerce Category Management

Location: Noida

Department: Ecommerce


Key Responsibilities:

  • Multi-channel Mastery:
  • Develop and execute synchronized strategies across in-house platforms and external marketplaces (e.g., Amazon, Flipkart) to maximize sales and brand presence.
  • Data-driven Marketing:
  • Strategize optimization of Google and Facebook ad campaigns to achieve significant ROI uplift and drive targeted traffic for higher conversions.
  • Retention Strategies:
  • Implement and manage drip marketing campaigns to boost customer lifetime value and retention rates.
  • SEO Management:
  • Lead SEO initiatives to increase organic traffic and improve rankings for key search terms.
  • Strategic Planning:
  • Collaborate with cross-functional teams to design and execute Annual Operating Plans (AOPs) aligning with strategic and financial goals.
  • Financial Oversight:
  • Manage category P&L, optimizing revenue, costs, and margins to achieve financial targets and drive significant revenue increases.
  • Innovation and Product Development:
  • Work with product and tech teams to introduce new features and product lines, enhancing conversion rates and capturing new market segments.
  • Team Leadership:
  • Lead and motivate cross-functional teams to execute impactful campaigns and enhance the overall customer experience.
  • Market Analysis:
  • Continuously monitor market trends and competitor activities to identify growth opportunities and stay ahead of industry trends.
  • Process Improvement:
  • Identify and implement process improvements, automation, and cost reduction measures to enhance operational efficiency.
  • Business Analytics understanding
  • Have knowledge of BI tools like Power Bi, Qlik sense and workable knowledge of SQL & python.



Qualifications:

  • Bachelor's degree.
  • Proven experience of 2 -6 yrs in ecommerce management, preferably within the Edtech or D2C sectors.
  • Strong expertise in multi-channel strategies, including in-house platforms, Amazon, and Flipkart.
  • Proficient in data analysis, visualization, and data-driven decision-making.
  • Experience with Google and Facebook ad optimization, achieving significant ROI improvements.
  • Solid understanding of SEO principles and best practices.
  • Demonstrated success in developing and implementing drip marketing campaigns.
  • Financial acumen with experience managing category P&L.
  • Strong leadership skills with the ability to lead cross-functional teams.
  • Excellent strategic thinking and planning abilities.
  • Innovative mindset with a track record of introducing successful product enhancements.
  • Strong communication and collaboration skills.



Preferred Skills:

  • Experience in the Edtech industry.
  • Familiarity with industry-specific metrics and KPIs.
  • Proven track record of achieving significant revenue growth and customer retention improvements.


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