Senior Specialist

4 weeks ago


New Delhi, India Social Beat Full time

Role: Senior Specialist – Marketplaces (Amazon & E-commerce)Location : Mumbai(In office role)Please read before applying:We’re looking for someone with prior agency experience who has managed campaigns on Amazon, Flipkart, and at least one quick commerce platform (such as Blinkit, Zepto, or Swiggy Instamart). The ideal candidate has some client-facing exposure, even if limited, and demonstrates a strong ability in campaign reporting, analysis, and ROI-driven optimizationAbout Social BeatSocial Beat is a digital growth partner for leading brands and hyper-scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, we are India’s fastest-growing independent digital marketing solutions company, managing 4% of the country’s digital media investment.As a Google Premier Partner, Meta Business Partner, and key partner to Amazon, Hotstar, and LinkedIn, we bring together creativity and performance marketing to drive measurable growth for clients like boAt, Pharmeasy, Scaler, Wakefit, Tata Cliq, and Himalaya Wellness.Position OverviewAs a Senior Specialist – Marketplaces, you will play a pivotal role in driving revenue and growth for our clients on Amazon and other key e-commerce platforms. You’ll take ownership of end-to-end campaign performance, marketplace optimization, and growth strategy execution, working closely with both clients and internal cross-functional teams.You will also guide junior specialists, ensuring campaign excellence and process discipline.iKey ResponsibilitiesPerformance Ownership- Manage and optimize performance marketing campaigns across Amazon (Sponsored Ads, DSP, etc.) and other marketplaces(Flipkart, Quick comm) - Conduct deep-dive analysis into KPIs such as ROAS, ACoS, CTR, CVR, and sales trends to identify performance levers. - Develop and implement data-driven optimization plans across bids, budgets, placements, and targeting. - Manage A/B tests for creative, product titles, and copy to improve CTR and conversion rates.Account Management & Strategy- Work as the main point of contact for 2–3 key accounts, ensuring delivery excellence. - Prepare and present weekly/monthly performance reviews with insights and growth recommendations. - Collaborate with the Manager to shape strategy, forecast budgets, and identify new growth opportunities on marketplaces. - Drive assortment expansion and pricing strategy in coordination with internal and client stakeholders.Data & Insights- Build advanced performance dashboards and trackers for ongoing campaign health monitoring. - Map and report competition ad, content, and pricing strategies to inform tactical moves. - Translate insights into actionable business and campaign recommendations.Collaboration & Mentoring- Coordinate with content, design, and analytics teams to drive impactful marketplace execution. - Support in onboarding and mentoring junior specialists on process, optimization, and tools. - Ensure adherence to Social Beat’s performance, reporting, and quality standards.What We’re Looking For- Experience: 2-3 years of hands-on experience in managing marketplace performance, primarily on Amazon (experience with Flipkart, Nykaa, or Myntra is a plus) with Agency experienceSkills:- Strong analytical mindset with proficiency in Excel, Google Sheets, and Amazon Ads Console. - Deep understanding of marketplace algorithms, listing optimization, and ad formats. - Ability to translate data into insights and communicate effectively with clients. - Working knowledge of tools such as Helium10, DataHawk, or similar is preferred. - Mindset: Growth-driven, detail-oriented, proactive, and eager to drive impact.Why Join Us- Be part of India’s top digital growth agency working with iconic brands. - Exposure to end-to-end marketplace growth strategy, not just campaign execution. - Fast-track career growth with structured learning, mentorship, and ownership opportunities.


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