SEO

4 days ago

Thiruvananthapuram, India CONNECTING 2 WORK Full time

Job Description

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Develop and manage digital marketing campaigns Oversee a social media strategy Manage and maintain the organisation’s website(s) Write and optimise content for the website and social networking accounts such as Facebook, LinkedIn and Twitter Track and analyse website traffic flow and provide regular internal reports Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion Continually work on the Search Engine Optimization of the website(s) Fix any errors or bugs in online content Edit and post videos, podcasts and audio content to online sites Arrange webinars and webcasts Create online banner adverts and oversee pay per click (PPC) ad management Write copy for email marketing campaigns Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing Work on printed material to supplement online products.

Requirements

Proven SEO experience Exp : 1-3 years Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM

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