SEO Specialist

1 week ago

Thiruvananthapuram, India CONNECTING 2 WORK Full time

Job Description SEO Specialist would focus on improving the online visibility of the studio, driving organic traffic, and optimizing content related to animation services. Here’s a tailored list of key responsibilities: 1. Keyword Research  Find the best keywords to target for higher search rankings.  Study competitors and trends to choose the right keywords. 2. On-Page Optimization  Optimize website content (titles, descriptions, headers) for search engines.  Ensure keywords are used effectively in content and images.  Improve the website’s internal linking for better navigation. 3. Technical SEO  Check website health, like speed and mobile-friendliness, and fix issues.  Make sure search engines can easily crawl and index the site. 4. Content Strategy  Plan and create content that is optimized for SEO.  Regularly update and improve existing content to keep it relevant. 5. Link Building  Gain quality backlinks from other websites to boost SEO.  Monitor backlinks to ensure they are from trusted sites. 6. Local SEO  Optimize for local search by updating Google My Business and other directories.  Ensure business information is consistent online. 7. SEO Analytics  Track website performance using tools like Google Analytics.  Report on progress and suggest improvements. 8. Staying Updated  Keep up with SEO trends and algorithm changes to adjust strategies.  Participate in SEO communities to learn new techniques. 9. Collaboration  Work with web developers, content creators, and other teams to improve SEO.  Communicate SEO results and strategies clearly to the team. 10. Conversion Optimization  Improve website elements (like CTAs) to increase conversions.  Test different layouts and content to see what works best. 11. Paid Advertising (PPC):  Create and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.).  Optimize campaigns for better ROI, using A/B testing and data analysis. 12. Social Media Management:  Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.).  Engage with followers, post updates, and run paid social media campaigns. 13. SEO and SEM Integration:  Combine SEO efforts with paid search marketing (SEM) for maximum visibility.  Optimize landing pages and ad copy to align with SEO strategies.

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