Brand Marketing

2 weeks ago

Thane, India PAC Cosmetics Full time

E-commerce positions help complete tasks necessary for the buying and selling of products and services on the internet. As more brands and businesses use the internet to market, sell, and promote their offerings, these types of positions may continue to grow in demand. An e-commerce expert is a professional who specializes in developing online sales strategies. They promote the services and products of the organization they work for and provide their services to multiple clients.


Responsibilities:

  • Responsible for top-line revenue goals within the established investment budget to achieve P&L goals.
  • Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs.
  • Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy.
  • Negotiate budgets, set goals, monitor and report on performance.
  • Secure Margins in line with overall guidance.
  • Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan.
  • Meet the plan for recognition and awareness of accountable brands.
  • Report performance against key metrics in approved formats.
  • Develop processes and procedures to drive customer retention.
  • Drive banner revenue through list growth, segmentation and increased efficiency.
  • Analyse user experience across channels and touchpoints through web analytics and determine potential improvements.
  • Provide support in other areas of e-commerce marketing, SEO, Google Ads, Google Analytics, website UX, and social media.
  • Work on existing product listings and launch new product listings on the company's various e-commerce platforms by collaborating and effectively communicating with departments such as Purchasing, Marketing, Receiving, Compliance Department, etc.
  • Research new product information, including brands and features, and photos, to create content for product pages.
  • Manages product information on e-commerce platforms; develops enhanced product pages.
  • Translates business requirements into the appropriate product data structure.
  • Collaborates with business resources or product manufacturers to obtain and format product information, content, and media.
  • Perform other duties as assigned by the Product Development Manager.

Requirements:

  • Ability to work both independently and as part of a team.
  • Ability to learn quickly and flexibility to adapt to changes in processes.
  • Ability to multitask and work on several projects simultaneously.
  • Excel knowledge is a must.
  • Proven work experience with more than 3 years as Ecommerce Specialist
  • Excellent written and oral communication skills.
  • Photoshop Knowledge is a plus
  • Technical Capacity.
  • Excellent attention to detail and time management skills.

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