Brand Partnership

1 month ago

Thane, India Magic Bus India Foundation Full time

JD – Senior Marketing Manager -Brand Partnership & Licensing

Company: Magic Bus India Foundation


Job Description:

We at Magic Bus are looking for a senior marketing manager who is responsible for both

fundraising through galas and building brand awareness through strategic brand

partnerships. As the Brand and partnership lead, you will play a pivotal role in developing

and executing marketing strategies that enhance our brand presence through campaigns

and strategic partnerships as well as drive gala/events fundraising.

Strategic Event Planning: Gala / Partner Events


Event Planning -

• Develop and implement a comprehensive event strategy aligned with

organizational goals.

• Provide strategic input on event concepts, themes, and formats.


Client Relationship Management -

• Cultivate and maintain relationships with key clients and stakeholders like Gala

committee as well as top donors.

• Act as a primary point of contact for high-profile clients, ensuring their

expectations are exceeded.


Project Oversight -

• Led the planning and execution of multiple events simultaneously.

• Ensure all events are executed flawlessly to drive fundraising and brand visibility.


Brand Partnership -


Prospect Identification:

• Research and evaluate potential partners, considering their brand alignment,

audience demographics, reach, and reputation.

• Identify emerging trends in the social sector and sector dynamics to target partners

that offer strategic advantages.


Collaboration Planning:

• Develop detailed partnership plans, outlining objectives, milestones, and

responsibilities for both par es.

• Create and execute marketing, event, and content strategies that leverage the unique

strengths and resources of each partner.


Brand Association -

• Enhance brand exposure by leveraging partner networks and audiences, creating co

branded marketing materials, and implementing joint marketing efforts.

• Develop and execute strategies that align both brands, conveying a consistent and

compelling message to their combined audiences.


Negotiation:

• Lead partnership negotiations with a focus on equitable and mutually beneficial

terms. Strike the best barter deals for an NGO set-up.

• Collaborate with legal and finance teams to develop and review partnership

agreements, ensuring that all obligations and rights are clearly defined.


Relationship Building:

• Establish and maintain strong relationships with key contacts within potential partner

organisations.

• Cultivate trust and rapport through regular communication, meetings, and

networking events.


Qualifications:

• Bachelor's degree in marketing, business, or a related field (Master's degree is a

plus).

• Proven experience in leadership roles within brand building, events and client

servicing. Past experience in an NGO would be a plus.

• Strong analytical and problem-solving skills, with the ability to use data to drive

marketing decisions.

• Excellent communication, presentation, and interpersonal skills.

• Creative thinking and the ability to develop innovative marketing campaigns.

• Project management skills and the ability to work effectively in a team.

• Strong understanding of market trends and consumer behaviour

• Adaptability and the ability to thrive in a fast-paced and changing environment.

Location: Mumbai – Airoli / In-office role

  • Brand Partnership

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    thane, India Magic Bus India Foundation Full time

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