Sales And Marketing Specialist

2 weeks ago


Ahmedabad, India Futures And Careers Full time

Job Discription:


Role Overview: The Marketing Executive will play a key role in organizing and executing marketing activities, with a special focus on senior citizen communities. This role involves coordinating awareness programs, managing content creation, and ensuring the company's digital presence is maintained and optimized. The ideal candidate will have a passion for healthcare marketing, creativity in content creation, and excellent organizational skills.


Key Responsibilities:

1. Community Engagement and Program Organization:

- Plan and organize health camps and awareness programs specifically tailored for senior citizen communities.

- Develop and implement special programs that orient seniors on various health concerns related to aging, with a particular emphasis on hearing loss.

- Collaborate with healthcare professionals and community leaders to ensure successful program execution.

2. Content Coordination and Creation:

- Work closely with the video production team to generate content ideas for videos, reels, and other digital content focused on hearing loss and related health topics.

- Research and gather relevant information for posts, ensuring regular and timely updates.

- Create and maintain a social media planner in consultation with the video production team, aligning content with marketing goals.

3. Digital Marketing and SEO:

- Liaise with the SEO team to ensure optimal online presence and drive traffic to the company’s website and social media platforms.

- Monitor and review Google reviews, addressing any negative feedback promptly and effectively to maintain the company’s reputation.

- Capture video testimonials from satisfied clients for use in marketing materials and online platforms.

4. Design and Continuous Improvement:

- Design and oversee the production of marketing collateral such as brochures, pamphlets, and other promotional materials.

- Continuously seek out and implement ways to enhance the effectiveness of the marketing department, including staying updated on the latest marketing trends and tools.


Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 2+ years of experience in a marketing role, preferably in the healthcare sector.

- Strong organizational skills and the ability to manage multiple projects simultaneously.

- Excellent communication and interpersonal skills.

- Creative thinking with a focus on generating engaging and relevant content.

- Proficiency in social media management, content creation, and SEO principles.

- Experience in designing marketing materials using tools like Adobe Creative Suite or Canva is a plus.

Skills

Key Attributes

Event Planning and Coordination

1) Proactive and self-motivated with a strong attention to detail

Content Creation and Copywriting

2) Ability to work independently as well as collaboratively within a team

Social Media Management

3) Passionate about making a positive impact on the senior community and healthcare industry

SEO and Digital Marketing


Graphic Design


Customer Relationship Management


Research and Data Analysis


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