Salesforce Marketing Cloud Consultant

3 weeks ago

Hyderabad, Telangana, India NAMSBEL GLOBAL PRIVATE LIMITED Full time

Work mode : WFO

Location : Bangalore. Hyderabad, pune

Exp : 4+Yrs

key Responsibilities :

Technical Skills :

- 4+ years of total experience in frontend technologies development and Salesforce.

- 3+ years of experience executing marketing automation using SFMC Journey Builder, Cloud Pages, Email Studio, Audience Builder, Contact Builder, Automation Studio, SSJS, AMP script, REST, and SOAP APIs integration.

- Support the Marketing Cloud platform and users while building, and maintaining functionality

- Configure account setup and administration for users and new Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions, etc.).

- Prepare and update the Marketing Cloud platform for each Salesforce Marketing Cloud release.

- Manage updates and maintenance of Marketing Cloud Connector and custom preference center.

- Document all system updates and solutions.

- Execute marketing automation, email marketing, and content strategies for campaign execution

- Exact Target/Salesforce Marketing Cloud:

- Enable and Execute Marketing Automations

- Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, Soap and Rest API, for real time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.

- Test Marketing Automations with dynamic content and multiple user paths.

- Design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc.

- Marketing Campaign Personalization

- Build and execute email marketing campaigns using Content Builder.

Process Skills :

- Capable of analyzing requirements and developing software as per project defined software process

- Develop and peer review of LLD (Initiate/ participate in peer reviews)

- Ability to execute test plans, create test cases and test data and contribute to appropriate software (including programming languages) development life cycle methodology and application of specialized business and technical knowledge.

(ref:hirist.tech)

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