Denzour Nutrition

3 weeks ago


New Delhi, India Denzour Nutrition Pvt ltd Full time

Job Title: Growth Manager - Performance Marketing. Company: Denzour Nutrition Pvt. Ltd Location: Jasola, New Delhi (Work from Office). About Denzour Nutrition. Denzour Nutrition is a fast-growing nutraceutical brand offering high-quality whey protein, pre-workouts and wellness supplements through our website, Amazon, Flipkart and other channels. We are on a mission to scale Denzour into a multi-X growth brand and are looking for a data-driven Growth Manager to lead our digital growth engineRole Overview:- We are looking for a Growth Manager who can drive business growth through performance marketing, Google Ads, Meta (Facebook & Instagram) Ads, and overall digital marketing & social media strategy.- The ideal candidate is someone who has scaled brands profitably, understands D2C/e-commerce funnels, and can own performance numbers end-to-endKey Responsibilities:- Performance Marketing & Paid Media. Plan, execute and optimise Google Ads (Search, Display, Shopping, YouTube) campaigns for sales and ROAS.- Plan, execute and optimise Meta Ads (Facebook & Instagram) for conversion-focused campaigns.- Build and manage full-funnel campaigns (awareness - consideration - purchase - retention)- Run A/B tests on creatives, audiences, landing pages and ad copies to improve performance.- Track daily/weekly performance (CPC, CTR, CPM, CAC, ROAS, LTV, etc.) and constantly improve metrics.- Strategy & Growth Ownership. Create and execute data-driven growth strategies for all paid channels- Identify new growth opportunities, audiences, platforms and experiments to scale revenue.- Own monthly growth targets and work closely with founders to plan and deliver them- Digital Marketing & Social Media Strategy. Oversee overall digital marketing strategy including website traffic, conversion rate and remarketing- Plan and guide social media strategy for Instagram, Facebook and other relevant platforms to align with performance goals.- Coordinate with content/creative teams to ensure high-converting creatives and messaging Influencer & Affiliate Marketing:- Manage and guide the influencer marketing team to drive measurable sales and brand visibility.- Build and scale an affiliate marketing ecosystem (creators, communities, partners) for revenue generation- Track influencer & affiliate performance and optimise for ROI.. Analytics & Reporting. Set up proper tracking using tools like Google Analytics, Pixel, UTM, etc- Build weekly and monthly performance reports with clear insights and action points- Use data to drive decisions on budgets, channels, campaigns and creatives.. Requirements. - Proven experience in performance marketing with strong hands-on expertise in:. Google Ads. Meta Ads (Facebook & Instagram). - Strong understanding of data-driven marketing, campaign optimisation and growth metrics- Experience in handling overall digital marketing and social media strategies.- Demonstrated experience in scaling a brand to multi-X growth (preferably D2C/e-commerce).- Experience in managing influencer marketing and affiliate marketing for sales generation.. Strong analytical skills and comfort with numbers, dashboards and reports- Ability to work in a fast-paced, growth-focused environment and take ownership of results.. Preferred / Added Advantage. - Prior experience in nutrition / supplements / fitness / health / wellness or similar industry- Experience with marketplaces like Amazon and Flipkart from a performance/growth perspective (ref:iimjobs.com)


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    3 weeks ago


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