Marketing Communications Specialist

4 days ago

India OptCulture Full time
Job Description:
We are seeking a dynamic and creative Marketing Communications Specialist to drive and execute strategic communication and marketing initiatives that enhance our brand visibility, voice, and thought leadership in the market. This role is ideal for professionals with a strong foundation in brand storytelling, content creation, and digital marketing practices including SEO, performance marketing, and inbound strategy.

Experience:

2-4 Years (At least 1 year in a SaaS-based product company)
Location:

Hyderabad

Key Responsibilities:
Develop and implement brand communication strategies that enhance visibility, engagement, and consistency across all channels.
Craft thought leadership content on behalf of the CEO, CTO, and key leadership to position them as industry voices in the SaaS space.
Drive content strategy and execution for inbound marketing efforts—blogs, whitepapers, case studies, and landing pages optimized for SEO.
Support demand generation by collaborating with the marketing team to create content for performance marketing campaigns across digital platforms.
Create compelling brand narratives for campaigns, events, and product launches that resonate with targeted buyer personas.
Collaborate with designers to develop visually aligned event collaterals, marketing assets, and sales enablement materials.
Monitor market trends, competitor messaging, and emerging industry themes to keep brand communications relevant and innovative.
Leverage storytelling techniques to humanize the brand and build emotional connections with customers and prospects.

Qualifications:
Bachelor's degree in Communications, Marketing, Journalism, or a related field.
2–5 years of experience in brand communications, content marketing, or digital marketing.
Minimum 1 year of experience working in a SaaS or tech-driven environment preferred.
Proven expertise in content creation, inbound marketing, SEO best practices, and performance marketing concepts.
Strong written and verbal communication skills, with an innate ability to craft engaging narratives.
Understanding of branding fundamentals and the ability to translate them into impactful campaigns.
Ability to manage multiple projects in a fast-paced, cross-functional environment.
Strategic thinker with a creative mindset and strong attention to detail.

About The Company
OptCulture

is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don't just connect the dots; we create journeys that keep customers coming back for more
Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we're the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It's not just about sales; it's about fostering loyalty that lasts.
What Makes Us Unique?
OptCulture isn't your typical tech company. We're a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale.
And here's the kicker—we're growing
OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.

  • Visual Communications Specialist

    4 days ago

    India beBeeCreative Full time ₹ 8,00,000 - ₹ 15,00,000

    Job Title: Visual Communications Specialist">Are you a creative and detail-oriented individual with a passion for visual storytelling? We're seeking a talented Visual Communications Specialist to join our team!As a key member of our team, you will be responsible for developing compelling visuals for various advertising campaigns. This includes designing...

  • Community Outreach Specialist

    6 days ago

    India beBeeGrowth Full time ₹ 6,00,000 - ₹ 12,00,000

    About usWe are a platform built for creators, community owners, and digital marketers. Our platform turns traffic from high engagement sources into money.The Role:Grow with UsWe seek self-driven individuals who can reach out to community admins on Telegram, Discord, and other platforms, and onboard them to our platform. This is a fully remote, freelance,...

  • Community Outreach Specialist

    23 hours ago

    India beBeeOutreach Full time ₹ 12,00,000 - ₹ 17,50,000

    Community Outreach SpecialistWe're seeking a self-driven Community Outreach Specialist to join our team. This role involves reaching out to community administrators, describing the benefits of Earnpaste, and onboarding them to the platform.This is a remote, commission-based position. Responsibilities include:Reaching out to community administrators via...

  • Visual Communications Specialist

    2 days ago

    India beBeeDesigner Full time ₹ 8,00,000 - ₹ 12,00,000

    We're seeking an experienced Visual Communications Specialist to join our team.The ideal candidate will have a strong background in advertising and a passion for creating cohesive brand experiences.You'll be responsible for managing multiple projects, communicating effectively with clients and stakeholders, and delivering high-quality visual communications...

  • Strategic Communications Specialist

    6 days ago

    India beBeeCommunications Full time ₹ 18,00,000 - ₹ 24,00,000

    Strategic Communications SpecialistThe role of this position involves developing and implementing a comprehensive communication strategy to foster strong relationships between the organization and its stakeholders.Key Responsibilities:Define and leverage strategic communication channels to promote transparency, build trust, and drive open communication...

  • Digital Communications Specialist

    4 days ago

    India Europe beBeeDigital Full time US$ 75,000 - US$ 85,000

    Job Title: Digital Communications SpecialistThe Digital Communications Specialist will be responsible for developing, configuring, and maintaining communication templates in a cutting-edge platform. This includes creating multi-channel communications such as letters, faxes, and emails.Key ResponsibilitiesDevelop, configure, and maintain templates in the...

  • Digital Marketing Specialist

    4 days ago

    India DEALRUSH Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Role Description This is a full-time remote role for a Digital Marketing Specialist. The role involves planning, implementing, and monitoring digital marketing campaigns across various digital platforms. The Digital Marketing Specialist will be responsible for creating and managing content for social media, analyzing web traffic, and developing strategies...

  • Digital Marketing Specialist

    4 days ago

    India Yastudy Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Company DescriptionYastudy is a P2P consultation service provider focusing on education through Europass Immigration. Our mission is to offer reliable information and career guidance to students seeking the best masters and undergraduate programs worldwide. With our accurate advice, 99% of our students secure spots in the top 100 universities for their...

  • Visual Communications Specialist

    6 days ago

    India beBeeGraphic Full time ₹ 1,04,000 - ₹ 1,30,878

    Job Title: Visual Communications SpecialistWe are seeking a skilled Visual Communications Specialist to join our team.This role involves creating visually appealing designs for marketing materials, educational content, and maintaining the company's brand identity across all platforms.The ideal candidate will have a strong portfolio showcasing their design...

  • Marketing & Communication

    2 days ago

    India Trescon Full time

    Create something the world’s never seen From 20-people in 2016 to 120 now, we have made sure we work with the people who can truly shape this industry and can raise the bar even higher for our competitors. In order to do so, we have the best people working with us in our registered and partner offices across the globe. Work with best enterprises and...