MediaNV - Search Engine Marketing Specialist

3 months ago

Ahmedabad, India MediaNV Full time

Location: Ahmedabad, Work From Office.

Employment Type: Full-time.

Job Overview:


- The Senior SEM will be responsible for leading and optimizing search engine. marketing (SEM) campaigns, with a primary focus on Google Ads.

- This role requires a deep. understanding of paid search strategies, strong analytical skills, and the ability to drive high ROI.


- The Senior SEM will collaborate with cross-functional teams, including creative, content, and analytics, to ensure alignment with overall marketing goals.

Key Responsibilities:

Campaign Strategy & Execution:

- Develop, execute, and optimize SEM campaigns, primarily through Google Ads, to achieve company goals such as increasing traffic, generating leads, and driving conversions.

- Conduct keyword research, audience targeting, and competitive analysis to refine campaign strategies.

- Manage and optimize campaigns across Google Search, Display, Shopping, and YouTube.

Budget Management:

- Manage and allocate SEM budgets effectively to maximize ROI.

- Monitor daily and monthly budget caps, adjust bids, and allocate funds across campaigns to ensure optimal performance.

- Provide forecasts and reports on spending, performance, and return on investment (ROI).

Performance Analysis & Reporting:

- Track, analyze, and report on key performance indicators (KPIs), including CTR, CPA, ROI, and conversion rates.

- Utilize Google Analytic and other tools to evaluate campaign performance and identify areas for improvement.

- Present actionable insights and recommendations to senior management A/B Testing & Optimization:.

- Design and implement A/B tests for ad copy, landing pages, and bidding strategies to improve campaign performance.

- Continuously monitor and refine campaigns based on performance data and testing outcomes.

Collaboration & Leadership:

- Work closely with cross-functional teams, including content creators, designers, and developers, to ensure SEM campaigns are aligned with broader marketing initiatives.

- Lead and mentor junior SEM team members, providing guidance on best practices and campaign management techniques.

Industry Trends & Innovation:

- Stay up-to-date with the latest SEM trends, tools, and best practices, particularly in Google Ads.

- Explore new SEM opportunities and platforms that can drive growth for the company.

- Ensure compliance with industry regulations and platform policies.

Qualifications:

Education:


- Bachelor's degree in Marketing, Business, or a related field.


- A Master's degree or relevant certifications (e.g., Google Ads Certification) is a plus.

Experience:

- 5+ years of hands-on experience in SEM, with a strong emphasis on Google Ads.

- Proven track record of managing large-scale SEM campaigns with significant budgets.

- Experience in managing SEM for e-commerce or lead generation campaigns is highly desirable.

Skills:

- Proficiency in Google Ads, Google Analytics, and other SEM tools (e.g. SEMrush, Ahrefs).

- Strong analytical skills with the ability to interpret data and provide actionable insights.

- Excellent communication and presentation skills.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Strong leadership and team management abilities.

Preferred Qualifications:

- Experience in other paid platforms (e.g., Bing Ads, Facebook Ads).

- Familiarity with SEO principles and how they interact with SEM.

- Knowledge of programmatic advertising and retargeting strategies.

(ref:iimjobs.com)

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