PPC Executive

6 months ago


Thaltej Ahmedabad Gujarat, India MediaNV Full time

**Job requirement**

Designation: PPC Specialist / SEM

Education qualification: Graduation

**Roles and Responsibilities**:

- Plan, implement & fully own paid search efforts including Google, Facebook, Instagram and Bing.
- Manage day-to-day optimization activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
- Identify the short
- and long-term opportunities to scale growth.
- Work with internal teams to enable data and technological capabilities that will accelerate patient acquisition.
- Tracking within analytics for paid channels through the definition of goals, tracking events and conversion triggers.
- Analyze and report on channel performance and liaise with practice marketers to address practice inquiries.
- Work with direct reports to set goals, identify opportunities, and set priorities.
- Work with the web team to create and run landing page optimization tests to increase conversion volume and quality.
- Develop hypotheses and proactively recommend opportunities to expand our SEM accounts, increase conversion rates, and grow the business.
- Track performance metrics with a focus on cost efficiency and accelerating patient and revenue growth.
- Implement local and regional search tactics, optimize campaign conversions, keyword performance and bid costs.

**Requirements**:

- 2 + years experience in performance and growth marketing, actively and successfully managing paid search. Experience in the service or B2C industry preferred.
- Extensive experience in PPC campaign management, Google Ads, analysis and reporting, including a deep knowledge of platform settings and areas of opportunity to drive optimization across targeting, bidding, copy, account structure, data usage and website experience.
- Successfully conducted A/B testing across various platform settings to improve CPA, ROI, and overall conversion.
- Experience in planning and delivering large annual paid media budgets and being responsible for revenue/acquisition targets.
- Strong technical aptitude. High level of experience in data analysis techniques, with an ability to extract and action meaningful insights from analytics platforms (e.g. Google Analytics, Callrail etc.)
- Innovative and creative, with a logical and methodical approach to problem solving.
- Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment

**Why join us?**
- Competitive salary Guaranteed Incremental
- 5 days of the company (Monday-Friday).
- Great working and learning environment
- Generous leave policy
- Excellent working and learning platform
- Rewards and Recognition
- Cooperative seniors

Pay: ₹25,000.00 - ₹70,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid time off
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Thaltej, Ahmedabad, Gujarat (required)

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹70,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment
- Paid time off
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person


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