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Key Account Manager- Marketing

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Gurugram, India Padmini VNA Mechatronics Limited Full time

Company Overview: Established in 1991 with a strong focus on innovation and sustainability, PVNA has successfully made its mark as the go-to name for environment-friendly auto components. With state-of-the-art manufacturing and research & development facilities in India, it has placed 'Made in India' auto components on the global roadmap, becoming well-renowned for its technological capabilities and quality manufacturing around the world.


And this is just the beginning. PVNA is committed to driving sustainable business growth for its customers along with reducing carbon emissions and making automobiles more fuel-efficient. With a mission to accelerate the world’s transition to sustainable energy, PVNA has been continually innovating on and incorporating new technological developments with ecological strategies, building an entire ecosystem of reliable world-class sustainable components for a cleaner, greener future


Job Objective: To drive business growth by formulating and implementing effective marketing strategies and undertaking business development initiatives. This includes nurturing and managing key accounts, clients, customers, and alliances in coordination with marketing & function heads.


Primary Responsibilities


  • Prepare and consolidate the Annual Marketing Budget based on the Annual Operating Plan.
  • Lead annual cost negotiations with respective customers in coordination with the Marketing Head and Operations team
  • Negotiate prices of products to maximize profits, considering RM, BOP, and processing costs.
  • Research and analyze prospective customers, projects, and bids.
  • Develop customer acquisition/business development strategies for different markets/auto segments.
  • Develop long-term strategies to build and grow the profitability of key customer accounts.
  • Oversee RFQs for clients and review costing sent by respective business heads.
  • Lead key customer discussions on repeat business and increase share of business.
  • Establish mechanisms for gathering customer input and feedback to understand their requirements.
  • Resolve customer queries related to RFQs within specified timelines.
  • Prepare quotations and negotiate pricing to maximize profits.
  • Submit quotes to customers as per approvals from management.
  • Prepare different dashboards for status review.
  • Participate in annual business planning and provide inputs to the marketing head and strategy team
  • Undertake periodic project review for adherence to project timelines.
  • Conduct timely review meetings with teams.
  • Work closely with the Program Management Team to ensure target dates are met.
  • Oversee the smooth conduct of process, quality, financial audits, and technical reviews.
  • Represent the organization at various meets, conferences, award shows, tech shows, and exhibitions.
  • Actively participate in industry forums and ensure appropriate representation from various departments


Knowledge & Skills:

  • Possessing deep expertise in raw material sourcing and a strong understanding of import content indexation
  • Strong understanding of the automotive market, industry trends, and customer needs.
  • Excellent communication, interpersonal, and presentation skills, with the ability to build rapport with key stakeholders.
  • Proven ability to develop and implement effective marketing strategies, including market research, segmentation, targeting, and positioning.
  • Strong analytical and problem-solving skills, with the ability to analyze data, identify trends, and draw insights.
  • Proficiency in digital marketing, social media marketing, and content marketing.
  • Proficient in using marketing automation tools and Sales Force systems.
  • Excellent negotiation and influencing skills.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.


Experience:


  • Must Have: Proven experience in managing key accounts within the Indian automotive industry, specifically with Maruti Suzuki, HMSI (Two Wheeler), and Hero Motor Corp.
  • 8+ years of progressive experience in marketing and business development within the automotive sector


Qualification-


  • B.Tech in Mechanical Engineering.
  • MBA from a reputable institution. (Preferred)